HP · 2 months ago
Marketing Alliances Manager
Vancouver, Washington, United States of America
Full-time
Onsite
Mid, Senior Level, Lead/Staff
$131K/yr - $205K/yr
11+ years expHP is the world’s #1 manufacturer of printers and PCs, dedicated to creating technology that enhances lives globally. The Marketing Alliances Manager will collaborate with marketing professionals worldwide to develop strategies that drive partner marketing success and revenue growth.
ComputerConsumer ElectronicsHardwareIT InfrastructureSoftware
Responsibilities
Partner with Marketing and Commercial Organization to build a clear marketing vision and strategy for key partners that delivers a distinct, differentiated, and relevant positioning in the market
Work closely with GTM teams to develop efficient strategies, manage budgets, and support revenue generation and sales growth with a market-centric approach
Demolish barriers and silos to create a consolidated strategy that empowers GTM execution
Strategically prove concepts that will expand opportunities for our partnerships and deliver mutual benefit
Cultivate excitement internally for our team’s efforts
Help craft an inspiring, dynamic partner marketing strategy, positioning, and messaging that are unique and set HP apart from the competition
Direct development of value proposition, integrated solution offering, and market positioning/with/partner and successfully launch the solution in the market
Develop and evangelize simple/clear assets that outline the value proposition, narrative, and messaging to drive common, globally understood initiatives
Qualification
Required
Minimum of 11 years in B2C and B2B marketing roles
Someone with experience in or extreme curiosity about Artificial Intelligence and uncovering what it can and will do for people
Imagination coupled with relentless results-orientation
Expertise in value proposition development, campaign creation, and execution
Experience in working closely with GTM teams to design and deliver with relevant impact
Storyteller, narrator, crafter of connections
Agile, flexible, adaptable, and comfortable navigating ambiguity
A collaborative leader who is experienced and comfortable working in a matrix structure
Benefits
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave
Company
HP is a manufacturer and seller of personal computers, printers, computer hardwares, and business solutions.
10001+ employees
H1B Sponsorship
HP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (193)
2024 (187)
2023 (190)
2022 (200)
2021 (178)
2020 (183)
Funding
Current Stage
Public CompanyTotal Funding
$5.25BKey Investors
U.S. Department of CommerceBerkshire Hathaway
2025-04-14Post Ipo Debt· $1B
2024-08-27Grant· $50M
2022-04-06Post Ipo Equity· $4.2B
Leadership Team
Alex Paranicas
Senior Director, Corporate Strategy
Anneliese Leasure
President, Imaging, Printing and Solutions
Recent News
2026-02-04
Company data provided by crunchbase