HP · 1 month ago
Senior Digital Program Lead
Spring, Texas, United States of America
Full-time
Onsite
Senior Level, Lead/Staff
$131K/yr - $205K/yr
10+ years expHP is a leading technology company, and they are seeking a Senior Digital Program Lead to ensure digital campaigns are data-driven and optimized. The role involves developing media briefs, managing campaign calendars, and partnering with Growth Marketing to enhance campaign performance.
ComputerConsumer ElectronicsHardwareIT InfrastructureSoftware
Responsibilities
Develop media briefs and channel plans in collaboration with commercial campaign strategists across SMB, Enterprise, Public Sector, and Channel
Manage cross-BU campaign calendars to prevent overlap and maximize synergy
Partner with Growth Marketing to ensure consistent segment definitions and cross-platform governance; maintain rolling optimization plan
Monitor live campaign performance across paid, owned and partner channels
Package account intelligence feedback loop to ENT accounts not looking for leads
Define recommended campaign optimizations based on Growth Insights
Increase activation efficiency across search and digital media strategies, aligning keywords, targeting, and creative with campaign objectives
Translate insights from Growth team into rapid in-market optimizations (budget shifts, creative refreshes, etc.)
Own campaign orchestration oversight — ensuring every campaign has accurate audience segments, tracking, and consistent activation across platforms (including 6Sense)
Report weekly on campaign performance, pacing, and spend utilization
Partner w/ MOPs & Media teams to ensure tracking accuracy and data integrity
Qualification
Required
Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence
Typically has 10+ years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field
Analytics
Business Development
Business Marketing
Business To Business
Customer Relationship Management
Data Analysis
Demand Generation
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing
Marketing Communications
Marketing Management
Marketing Strategies
Product Marketing
Project Management
Salesforce
Social Media
Thought Leadership
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity
Benefits
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave (US benefits overview)
Company
HP is a manufacturer and seller of personal computers, printers, computer hardwares, and business solutions.
10001+ employees
H1B Sponsorship
HP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (193)
2024 (187)
2023 (190)
2022 (200)
2021 (178)
2020 (183)
Funding
Current Stage
Public CompanyTotal Funding
$5.25BKey Investors
U.S. Department of CommerceBerkshire Hathaway
2025-04-14Post Ipo Debt· $1B
2024-08-27Grant· $50M
2022-04-06Post Ipo Equity· $4.2B
Leadership Team
Alex Paranicas
Senior Director, Corporate Strategy
Andrew Bolwell
Chief Disrupter and Global Head of HP Tech Ventures
Recent News
2026-01-09
Android Headlines
2026-01-09
2026-01-08
Company data provided by crunchbase