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Babson College · 3 months ago

Manager, Marketing & Sales Analytics

Wellesley MA

Full-time

Hybrid

Mid, Senior Level

$82K/yr - $91K/yr

4+ years exp

Babson College is seeking a Manager for Marketing & Sales Analytics to support multi-channel customer marketing programs. The role involves providing insights and analysis to improve marketing effectiveness, collaborating with various teams to optimize digital marketing programs, and using advanced data tools to enhance analytics capabilities.

Higher Education

Growth Opportunities

Responsibilities

Evaluate the effectiveness of marketing actions, recommend segmentation approaches, and deliver actionable insights to improve engagement and lifetime value

Develop and track key performance metrics related to marketing effectiveness and impact on conversion (enrollment) and lifetime value; responsible for developing and maintaining analytics reports and dashboards on web traffic, lead generation, marketing attribution, and program enrollment trends to provide insight to key stakeholders

Leverage advanced data tools, including artificial intelligence (AI), to automate data processing and analysis workflows, enhancing efficiency and expanding analytics capabilities across the Marketing team

Use statistical analysis, testing, and modeling to provide strategic recommendations for optimizing the College’s marketing budget and tactics to maximize return on investment

Conduct quantitative research, experiments, and A/B tests designed to improve and optimize conversion rates across a variety of owned and paid digital channels: paid and organic search, display advertising, email, and web properties

Serve as a consultative lead with campus partners for all digital media (paid, earned, and owned) strategies aimed to move target audiences from awareness to enrollment to lifelong engagement with the College

Lead overall learning agenda, and the design, generation, and evaluation of customer insights and strategies for data collection

Share in development and reporting of industry trends, best practices, and opportunities to internal team

Adopts Agile methodologies and practices (Scrum framework) to ensure efficient and productive execution of work. Expected to collaborate with Agile team members to meet the full team’s sprint goals

Assumes additional responsibilities as required

Qualification

Data analysis toolsDigital analytics platformsMarketing automation softwareQuantitative analysisData visualization toolsAI toolsSQLTeam-orientedDetail-orientedCreative thinkingCommunication skills

Required

Bachelor's Degree in analytics, statistics, computer science, marketing or other business-related field

A minimum of 4-6 years of experience focused on business and/or marketing intelligence, marketing campaign measurement, and/or sales database management

Highly analytical and detail-oriented. Conscientious in regard to managing data and analytical quality. Advanced quantitative and statistics knowledge

Proven experience with data analysis tools (Excel), marketing automation software, digital analytics platforms (Google Analytics or Adobe Analytics); cloud-based CRM (Salesforce's Salescloud and or Marketing cloud); data visualization tools (such as Tableau, Google Data Studio or Qlik); and market research tools

Familiarity with AI tools (Copilot, ChatGPT) for research, data and analysis tasks

Strong Web, print, social, and verbal writing and communication skills

Understanding of usability and user-centered design

Team-oriented and self-motivated, with the ability to think creatively and analytically; able to work effectively in an autonomous environment when needed

A deep interest in the latest developments, industry trends, and best practices for digital marketing, paid media and market research business analytics

Envisions and proposes new methods to perform tasks that support ET&A; takes thoughtful risks; and accepts new and ongoing initiatives, objectives, and solutions to gain sought-after results

Anticipates and embraces change; demonstrates willingness to achieve, acquire, and utilize new skills and challenging tasks; and is flexible in changing conditions

Preferred

Master's Degree a plus, not preferred if experience with latest technology and marketing trends are demonstrated

Experience working in an Agile organization preferred

Experience with SQL, R or Python a plus

Benefits

Medical, dental, vision, group life and long-term disability insurance, business travel accident insurance, and mental health benefits.

Starting at 3 weeks of vacation annually, 2 weeks of sick time, 1 week of paid family illness time, 6 weeks of paid parental leave, and 12 paid holidays per year. President’s holidays are determined each year.

Participation in a 403(b) retirement plan with mandatory employee contributions and a 4:1 employer match.

Wellbeing programs, virtual fitness platform, and employee assistance program.