University of Arkansas System Division of Agriculture · 2 months ago
Website Content Manager
The University of Arkansas System Division of Agriculture is a statewide campus focused on agricultural research and extension services. The Website Content Manager will optimize UADA’s digital presence by managing and enhancing web content, ensuring alignment with strategic goals, and improving user engagement and brand visibility.
Education
Responsibilities
Create, edit, curate and update web content including text, images, videos, and other multimedia to maintain accuracy and relevance
Ensure content adheres to brand guidelines
Translate scientific information and instruction into usable and accessible web format
Lead efforts to streamline content across websites to keep information accurate and relevant
Execute established content strategies aligned with UADA goals
Identify opportunities for content optimization and user journey improvements
Implement best practices for content organization and structure
Implement search-engine optimization techniques to improve website visibility in search results
Help implement and maintain website governance policies and procedures
Conduct regular content audits and quality checks across websites
Collaborate with Accessibility Manager to ensure compliance
Identify and resolve technical issues related to website functionality
Monitor website analytics to identify areas for improvement
Provide regular reports on content effectiveness and areas for improvement
Use data-driven insights to inform content strategy and decision-making
Consults, advises, and trains employees in website content best practices
Creates training videos and online courses for internal employee education
Qualification
Required
Bachelor's degree in computer-related field, communications, journalism/writing, digital media or related field
Understanding of HTML, CSS, and content management systems (CMS)
Able to design visually appealing web pages
Excellent interpersonal and communication skills; must be a strong writer and editor
Familiarity with SEO and analytics tools
Knowledge/Awareness of WCAG accessibility standards
Ability to multi-task and work cooperatively with others
Effective planning, organization and project management skills
Ability to interpret website data and make informed decisions based on user insights
Able to teach others basics for creating, updating, and managing webpages
Preferred
Working knowledge of WYSIWYG editor and Adobe Creative Suite
understanding of accessibility laws and guidelines; familiarity with Google analytics and Constant Contact; software documentation creation skills
Company
University of Arkansas System Division of Agriculture
The Division of Agriculture is a separate campus-level entity of the U of Arkansas System.
Funding
Current Stage
Late StageTotal Funding
$0.13MKey Investors
US Department of Commerce, Economic Development Administation
2023-09-28Grant· $0.13M
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