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Strategy · 1 month ago

Senior Marketing Automation Manager

Tysons Corner, VA

Full-time

Hybrid

Senior Level, Lead/Staff

8+ years exp

Strategy is a market leader in enterprise analytics and mobility software, pioneering the BI and analytics space. The Senior Marketing Automation Manager will support global digital marketing and demand generation programs, focusing on email marketing campaigns and managing the MARTECH stack.

AnalyticsBusiness IntelligenceSaaSSoftware

Responsibilities

Manage the integration, customization, and new process buildout of our existing Marketing Platforms including Marketo Engage, Marketo Measure, Salesforce, Zoom, Adobe Experience Manager, 6Sense, Litmus, and other proprietary marketing platforms

Responsible for managing Strategy’s email marketing program

Manage Marketo Lead Scoring Model

Collaborate with marketing and sales teams across Strategy provide project roadmaps, strategies, and execution plans for systems development

Execute projects including documenting process flows and requirements, running project sprints, conducting user acceptance testing, and coordinating production release

Provide administration, integration, maintenance, and day to day technical support for Marketo Marketing Platform

Provide reporting and analysis that can be replicated by marketing specialists to provide insight and analysis to campaign teams

Perform regular cleansing and hygiene activities on the database to eliminate duplicate and erroneous records

Ability to build, design, manage Marketo landing pages

Ability to set up, analyze and adjust email plans using A/B testing

Continually learning, researching, recommending, and implementing email and marketing automation best practices

Manage the Marketo database (segmentation, list acquisitions, bulkloads)

Qualification

Marketo Certified expertMarketing automationSalesforceData management best practicesDemand generationEmail marketingMicrosoft OfficeHTML codingCommunicationOrganizational skills