Freebird · 1 month ago
VP of Growth
United States
Full-time
Remote
Director/ExecutiveFreebird is a high-growth DTC brand redefining shaving for millions of people. They are seeking a VP of Growth to take full ownership of new customer acquisition goals and build a cohesive, data-backed growth machine. This role requires strategic clarity and operational discipline to scale the business effectively.
E-CommerceElectronicsManufacturingMen's
Responsibilities
Own weekly, monthly, and quarterly pacing
Manage dynamic forecasts balancing spend, CAC, and margins
Keep growth performance within ±5% of plan
Build structured growth plans across channels, markets, and audiences
Integrate paid media, creative, and analytics into one unified operating rhythm
Shift the culture from reactive to strategic using forward-looking models, not daily noise
Lead paid media strategy across Meta, Google, YouTube, and emerging channels
Implement disciplined testing and scaling frameworks designed for velocity and precision
Maintain high spend velocity while protecting first-order contribution margin targets
Build systems that connect real ad-level data to creative strategy
Lead monthly insights on what’s winning, what’s fatiguing, and what’s next
Partner with the Director of Performance Creative to align the pipeline 30–90 days ahead
Ensure every creative output drives measurable business impact
Build the analytics function with reporting, ownership, and clear cadence
Standardize definitions for CAC, margins, and forecasting
Make testing, incrementality, and modeling part of weekly operations
Partner with Finance to connect insights to real revenue and costs
Bring calm clarity and senior judgment to a high-speed environment
Build systems and processes that make growth predictable
Mentor directors to think like operators, not executors
Become the single source of truth for growth performance and direction
Qualification
Required
Experience in new customer acquisition and growth strategies
Ability to manage dynamic forecasts balancing spend, CAC, and margins
Experience in building structured growth plans across channels, markets, and audiences
Proficiency in integrating paid media, creative, and analytics
Experience leading paid media strategy across Meta, Google, YouTube, and emerging channels
Ability to implement disciplined testing and scaling frameworks
Experience in building systems that connect ad-level data to creative strategy
Ability to build the analytics function with reporting and clear cadence
Experience in standardizing definitions for CAC, margins, and forecasting
Ability to mentor directors and provide stable leadership
Strong analytical skills and data-driven decision-making
Ability to thrive in high-velocity environments
Company
Freebird
Hassle-Free Headcare for over 450,000 happy daily shavers. Modern tools for your head - free shipping on all orders.
Founded in 2019
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Zachary B.
CEO & Co-Founder
Company data provided by crunchbase