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DreamWorks Animation · 1 month ago

Manager, Primary Research & Ad Experimentation

1221 Avenue of The Americas, New York, NEW YORK

Full-time

Hybrid

Mid, Senior Level

$95K/yr - $120K/yr

7+ years exp

NBCUniversal is one of the world's leading media and entertainment companies. They are seeking a Manager of Primary Research to execute research initiatives for the Ad Sales organization, focusing on audience intelligence and strategic decision-making to support various platforms.

AnimationFilmMedia and Entertainment

Growth Opportunities

Responsibilities

Design and implement quantitative and qualitative research initiatives for the portfolio of NBCU brands

Partner with cross-functional teams to help identify relevant business issues, research objectives and hypotheses to land on the right methodological approach, with the ultimate goal of driving advertiser demand with those insights

Craft research instruments like surveys, discussion guides, and banner plans while managing fieldwork, analyzing data, and extracting core insights

Synthesize and interpret large datasets to develop new perspectives on consumer viewing behavior, while also leveraging third party data to contextualize and amplify the learnings

Uncover insights in an agile, dynamic business environment via multi-methodological approaches, inclusive of AI-based tools

Build and manage relationships with external research vendors while developing internal research capabilities – and, to ensure adherence to industry best practices, stated timelines and data rigor

Collaborate with peers across the Insights & Measurement team to support each other’s work, integrate processes, innovate, and contribute to a culture of collaborative growth

Qualification

Primary market researchData analysis platformsDigital measurement applicationsMicrosoft ExcelMicrosoft PowerPointCommunication skillsInterpersonal skillsTeam playerStrategic thinking

Required

7+ years' experience as a researcher at a media brand or agency. Supplier-side experience a plus

Expertise in leading, designing, executing, and reporting primary market research

Strategic thinker with strong interest in advertising/media research, consumer behavior, and media usage

Demonstrated curiosity to learn the ad sales business and consumer viewing behavior while applying innovative methodologies to strengthen consumer insights

Experience mining large data sets and using data to tell clear and compelling stories

Experience with survey scripting and/or data analysis platforms like Qualtrics, Decipher, Quantilope, DisplayR, Crunch.io

Experience in leveraging digital measurement applications, ad effectiveness and syndicated research tools (e.g. Adobe Analytics, comScore Video Metrix, iSpot, PMI, KMB, Freewheel Analytics, MRI, YouGov, etc.)

Strong proficiency in Microsoft Excel and PowerPoint required

Team player with very strong communication and interpersonal skills. Focused on cultivating and growing strong internal and external relationships

Capable of handling multiple projects in a fast paced, deadline-driven environment

Able to clearly represent technical and methodological concepts to non-technical stakeholders