Biogen · 4 months ago
Sr. Director HCP Marketing Neuropsychiatry
Cambridge, MA
Full-time
Hybrid
Director/Executive
$230K/yr - $316K/yr
12+ years expBiogen is a mid-sized biotechnology company committed to delivering life-changing medicines. The Senior Director of HCP Marketing for Neuropsychiatry will lead the marketing team in developing and executing strategies to educate and activate healthcare professionals for a new oral therapy for postpartum depression, while also shaping the overall commercialization plan.
BiotechnologyHealth CareNeuroscienceTherapeutics
Responsibilities
You will serve as U.S. HCP-lead to develop clear HCP strategy, design creative campaigns, develop messaging and coordinate a customer experience that meets HCP practices/systems where they are, while overcoming barriers to treatment
You will lead a team of marketers charged to educate and activate key HCP audiences in for the first indicated oral therapy for postpartum depression (PPD). In this position you will focus on leading a team for both branded and disease education initiatives, collaborating cross-functionally and across channels
You will sit on the franchise leadership team to lead design and implementation of the 3 year brand roadmap, with focus on improved education, activation and maturation of the market. By helping define and articulate clear market development and customer experience strategies this leader will also drive solutions that crosscut audiences
You will deliver a commercialization plan that proactively grows product adoption and shapes the market. You will consider beyond core marketing including education, scientific exchange and relationship building, evidence generation, and broader engagement with the HCP ecosystem and community to impact delivery of care
Collaborate with alliance partner to support the vision and strategy to effectively ensure a 3-year launch growth plan for this important therapy
Accountable for comprehensive assessment of competition and identification of opportunities to guide/refine the strategy amidst rapidly changing market dynamics
You will manage overall HCP media planning and content strategies including management of budgets >$15MM
Qualification
Required
BS/BA Required; MBA Preferred
Seasoned commercial professional, with 12+ years of commercial experience, with 8+ years of marketing or marketing adjacent experience in the pharma or biotech industry, including launch
Experience in complex/under-developed therapeutic areas; Women's Health, Neuroscience, Psychiatry or Immunology experience a plus
Experience in designing and driving omnichannel media campaigns including building media plans, analyzing data and insight to drive key choices and defining a crisp 3-year customer engagement strategy
Must exhibit strong leadership skills, ability to perform in fast paced environments and ability to influence without authority
Strong project and vendor management track record, including resource allocation and fiscal management
Experience leading and developing direct and matrixed teams to drive high-impact output
Ability to travel up to 25%
Preferred
Experience with a collaboration partner and cross-functional leadership to prioritize strategies to focus and drive success of a new paradigm in a complex market
Field/customer-facing experience a plus
Benefits
Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation
Company
Biogen
Biogen is an American biotechnology company that provides therapeutics for neurological, autoimmune, and rare diseases.
Founded in 1978Cambridge, Massachusetts, USA
5001-10000 employees
H1B Sponsorship
Biogen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (100)
2024 (93)
2023 (101)
2022 (134)
2021 (104)
2020 (114)
Funding
Current Stage
Public CompanyTotal Funding
$1.5BKey Investors
JP Morgan
2023-08-28Post Ipo Debt· $1.5B
1991-09-27IPO
Leadership Team
Robin C. Kramer
Executive Vice President, Chief Financial Officer
Priya Singhal
Executive Vice President, Head of Development
Recent News
2026-01-16
2026-01-16
Company data provided by crunchbase