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CooperVision · 2 weeks ago

Senior Manager, Master Brand Comms & PR

Victor, NY

Full-time

Onsite

Senior Level, Lead/Staff

$121K/yr - $173K/yr

10+ years exp

CooperVision is a leading manufacturer of soft contact lenses, dedicated to solving vision challenges with innovative products. The Senior Manager, Master Brand Comms & PR will lead global brand marketing communications, manage agency relationships, and ensure alignment across various marketing functions to enhance brand reputation and visibility.

Health CareManufacturingMedical Device

Hiring Manager

Arifa I Kazmi, PHR

Responsibilities

Focuses on the overarching company (CVI) brand vision and architecture

Leads efforts to define and communicate the Masterbrand “Why” – our purpose and value proposition to the marketplace

Develops and governs global brand architecture and positioning strategy

Ensures consistent brand identity and messaging across all channels, regions, and product brands

Combines strategic positioning with campaign execution and messaging

Drives CooperVision’s brand positioning with key messaging and distinct identity

Aligns external storytelling with Master Brand across functions (e.g., Professional Affairs, product launches, campaigns)

Develops toolkits and communication assets for global initiatives – ensuring audience and channel segmentation is considered

Responsible for compliance of all materials (created by the role holder), taking into account approval protocols/ MLR (Medical, Legal, Regulatory) process sign offs

Dedicated to earned media, executive visibility, and reputation management – positioning CooperVision as an innovator and thought-leader in the category

Executes global PR strategies to build brand reputation and thought leadership

Manages global PR agency relationships and supports regional storytelling

Prepares communications for high-stakes moments (e.g., product announcements, ESG reports, crises)

Amplifies sustainability initiatives through earned and owned media

Partners with internal stakeholders to proactively manage reputation risks and prepare crisis communication protocols

Owns KPI measurement – e.g., media coverage, brand equity scores, campaign engagement

Fosters strong cross-functional relationships to ensure global strategies are locally relevant and scalable

Partners with brand managers to provide guidance and tools to ensure market-appropriate master claims and narratives are provided

Shares materials and best practices across markets to strengthen marketing excellence

Aligns messaging and objectives with CVI and CHQ leadership teams

Qualification

Brand ManagementMarketing CommunicationsPublic RelationsAgency ManagementCross-Functional CollaborationLeadershipCommunication SkillsStrategic ThinkingCustomer FocusPresentation Skills

Required

Excellent communication, leadership, and cross-functional collaboration skills

Leads by example and inspires teams with positivity and vision

Decisive, fair, and action-oriented leader capable of building trust and credibility

Customer-focused and solutions-oriented

Thrives in fast-paced, dynamic environments

Strategic thinker with strong presentation skills across varied audiences

Collaborative leader with presence, maturity, and sound judgment

Experience navigating matrixed organizations and driving alignment

10+ years of progressive marketing experience in brand, marketing communications, public relations

Experience driving marketing strategies that elevate brand equity

Proven ability to manage agencies, and high-performing global teams

Bachelor's degree required

Preferred

Entrepreneurial mindset; experience in both large corporations and smaller businesses preferred

Company

CooperVision

Glassdoor3.8

CooperVision is one of the world’s leading manufacturers of soft contact lenses and related products and services. It is a sub-organization of The Cooper Companies.

Founded in 1980

Fairport, New York, USA

5001-10000 employees