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Schurz Communications · 2 days ago

Senior Marketing Manager

Hagerstown, MD

Full-time

Hybrid

Senior Level

$95K/yr - $120K/yr

5+ years exp

Schurz Communications is seeking a Senior Marketing Manager at Antietam Broadband to execute comprehensive marketing strategies for residential broadband, fiber, mobile, and streaming services. The role involves hands-on leadership in campaign execution, budget management, and driving customer acquisition and retention.

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Responsibilities

Develop and implement go-to-market strategies for broadband/internet, WiFi, mobile, and bundles in consumer and business segments

Architect acquisition, retention, product and revenue generating marketing campaigns in both the B2C and B2B segments that garner effective results

Own multi-channel campaigns across traditional (TV, print, OOH) and digital (social, SEM, SEO, email, display)

Translate product features into clear value propositions for multiple customer segments

Manage the marketing budget, monitor ROI and adjust spending to maximize growth

Lead field marketing activation programs and market launches

Build customer segmentation and lifecycle marketing programs

Collaborate interdepartmentally to enhance the local sales culture and drive results

Drive positive brand recognition to increase customer satisfaction scores

Analyze KPIs (CAC/CPGA, ARPU uplift, churn, market share)

Manage vendors, agencies, and cross-functional partnerships

Qualification

B2CB2B marketingCampaign executionBudget managementAnalytical mindsetDigital media experienceProject managementSales focusMulti-taskingLeadership skills

Required

5+ years B2C + B2B marketing experience with an Internet Provider or Mobile Provider

Experience with managing multimillion dollar budgets, KPIs and P&L discipline

A strong sales focus to support driving results interdepartmentally

Experience in both traditional and digital media and campaign execution

Strong project management, multi-tasking and leadership skills

Analytical mindset with ability to interpret data and optimize performance

College degree required

Hybrid work environment structure with highest considerations going to those candidates within the Maryland, DC, Virginia, West Virginia and Pennsylvania footprint within 2 hours of Hagerstown, Maryland