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WEX · 1 month ago

Director of Mobility Performance Marketing

Portland, ME

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$158K/yr - $210K/yr

12+ years exp

WEX is a global commerce platform that simplifies the business of running a business. The Director of Mobility Performance Marketing will lead the customer marketing strategy for WEX's North American Mobility segment, focusing on enhancing customer engagement and maximizing ROI through performance marketing initiatives.

Financial ServicesFinTechPaymentsSoftware

Responsibilities

Drive and own the multi-year customer marketing strategy and communications to define the portfolio growth initiatives across the North American Mobility segment

Develop and implement a top-down strategic approach that aligns customer marketing initiatives with broader business objectives and growth targets

Act as the central orchestrator of all customer-facing marketing efforts, ensuring cohesive messaging and seamless execution across functions

Own the performance marketing strategy specifically focused on the Customer Backbook (existing customer base)

Develop sophisticated segmentation strategies with key cross-functional partners to identify and target high-value customer groups for retention, cross-sell, and up-sell opportunities

Personalization - proven capability to leverage first and third party data to develop audience and customer level personalization strategies to deliver tailored journeys and value propositions to customers

Apply a rigorous ROI lens to all Backbook initiatives, continuously monitoring, analyzing, and optimizing campaigns for maximum return on investment

Experimentation - structured experimentation and AB testing discipline (audience, channel, offer, messaging etc.) with demonstrated ability to quickly test, learn and scale insights to deliver efficiencies and ROI

Manage, mentor, and lead the dedicated marketing team, fostering an environment of continuous improvement and analytical rigor

Define and manage the downstream channel strategy (e.g., email, app, direct mail, SMS) to ensure optimal reach, engagement, and conversion for customer marketing campaigns

Command and demonstrate proven competency in utilizing core MarTech capabilities (e.g., CRM, marketing automation, content management systems, analytics platforms) to drive measurable marketing outcomes

Qualification

Performance MarketingCustomer SegmentationLifecycle MarketingData AnalysisMarTech CapabilitiesStakeholder ManagementTeam ManagementCommunication Skills