Optica · 1 month ago
Marketing Manager, Membership
Washington, DC, US
Full-time
Onsite
Mid, Senior Level
5+ years expOptica is seeking a creative, data-driven, and strategic Marketing Manager to lead and execute comprehensive marketing initiatives across its Membership and Outreach Programs. This role will enhance the visibility and engagement of Optica’s core offerings through innovative campaigns and content.
Business DevelopmentNon ProfitPublishing
Responsibilities
Collaborate with the membership team on marketing campaigns to drive member acquisition, engagement, and retention
Craft compelling value propositions and messages for diverse member segments (students, early-career, professionals)
Collaborate with the Membership team to align messaging with strategic growth goals
Analyze campaign performance and provide regular reporting on key KPIs
Design and execute promotional strategies for educational and professional development initiatives (e.g., Ambassador Program, Career Accelerator, IONS, Amplify, Mid-Management Summit, Start-up programs)
Work closely with Outreach and Foundation program staff to ensure timely marketing of events, calls for applications, and impact stories
Create campaigns through storytelling and communication strategies
Support team with completing final templates to be submitted to Optica Foundation after each program event within 30 days
Oversee Nagel Lounge at Optica Fiber Conference in partnership with IEEE Society
Promote select Foundation scholarships and prizes through targeted outreach and digital campaigns
Develop marketing materials (e.g., flyers, social media assets, web content) that align with Optica’s branding and mission
Coordinate with program team on deadlines, promotion calendars, and messaging
Manage creation and distribution of content across email, social media, website, and digital ads
Collaborate with internal stakeholders and designers to produce visually appealing and informative materials
Maintain campaign calendars and ensure brand consistency across all touchpoints
Support Optica Booth and Member Lounge as needed
Lead person in building our social media presence on external sites (if business plan is approved)
Monitor and analyze the performance of marketing efforts, using data to optimize strategies and tactics
Present findings and recommendations to internal teams and leadership
Qualification
Required
Bachelor's degree in Marketing, Communications, or a related field
5–7 years of experience in marketing, preferably in a nonprofit, association, or STEM/education-related environment
Proven ability to plan, execute, and analyze integrated marketing campaigns
Strong writing, editing, and storytelling skills
Experience with marketing platforms and tools (e.g., HubSpot, Mailchimp, Google Analytics, Canva, Adobe Creative Suite)
Knowledge of digital advertising (e.g., LinkedIn, Meta, Google Ads) a plus
Detail-oriented, organized, and able to manage multiple projects simultaneously
Company
Optica
Optica promotes optics and phototonic business by providing jobs, market data, and reports that accelerate the growth of the industry.
Founded in 1916Washington, District of Columbia, USA
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Sarah Helminiak
Director, Marketing
Recent News
2025-12-20
2024-03-18
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