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AIS (Applied Information Sciences) · 1 month ago

Marketing Manager

US Corporate Headquarters - Reston

Full-time

Hybrid

Mid, Senior Level

3+ years exp

Applied Information Sciences (AIS) is a mission-driven company dedicated to making a difference through impactful projects. They are seeking a Marketing Manager to develop, execute, and track integrated demand generation campaigns to enhance brand awareness and drive revenue growth.

Cloud ComputingConsultingInformation TechnologySoftware

Work & Life Balance

Responsibilities

Develop and execute integrated campaigns targeting potential customers of, including email marketing, content marketing, webinars, social media, paid advertising, and more

Improve our lead-to-customer conversion rate by refining messaging, inbound and outbound programs, and creative

Co-create compelling marketing collateral tailored to various stages of the buyer journey

Build out email campaigns by different segments to engage prospects, build relationships and move leads through the funnel

Partner closely with sales, marketing, and operations to develop a coordinated content strategy and campaign execution for both inbound and outbound lead generation

Stay up to date with industry trends, competitor activities, and emerging technologies in the database ecosystem

Manage allocated marketing budget and identify resources to maximize lead generation performance

Communicate and report on KPIs, campaign performance and use data-driven insights to identify opportunities for campaign optimization, and improvement of website traffic, lead quality, lead velocity, and pipeline generation

Qualification

Demand generation marketingDigital marketingMarketing automation platformsCRM systemsData analysisContent creationProject managementCollaborationAttention to detail

Required

3- 5+ years of experience developing and executing successful demand generation marketing campaigns in B2B/B2G environments

Hands-on experience working across digital marketing disciplines, including email marketing, SEO, paid online advertising, website optimization, and more

Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously and deliver results on time and on budget

A succinct writer and clear communicator with the ability to create engaging content

Builder mindset who can work individually and collaborate effectively with others

Strong attention to detail. You can dive into the weeds with your team and pick up on the seemingly small, yet important, details

Experience developing and executing successful demand generation campaigns, resulting in measurable lead generation and revenue growth

Proficiency in marketing automation platforms, CRM systems, and analytics tools. Experience with platforms such as Hubspot, Google Analytics, and social media management tools

Benefits

Employee Ownership: Your contributions directly impact the company’s success, and you share in its achievements.

Continuous Learning: Access to resources, training, and mentorship to support your professional growth.

Inclusive Culture: A workplace where diversity is celebrated, and everyone’s voice is valued.

Mission-Driven Work: Engage in projects that make a meaningful difference for our clients and communities.

Company

AIS (Applied Information Sciences)

Glassdoor3.7

AIS (Applied Information Sciences) specializes in IT transformation and AI solutions for large commercial and federal enterprises, delivering compliant and transformative cloud and data solutions that speed up time to value, sunset legacy technology, and accelerate innovation.

Founded in 1982

Reston, Virginia, USA

501-1000 employees