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Imbibe · 1 month ago

Consumer Insights Manager

Niles, IL

Full-time

Onsite

Mid, Senior Level

$80K/yr - $100K/yr

3+ years exp

Imbibe is a dynamic, high-growth food and beverage development company based in Niles, Illinois. The Consumer Insights Manager will be responsible for shaping the future of R&D through data collection and analysis, insights generation, and storytelling to support product development and marketing strategies.

Food and Beverage

Responsibilities

Market research to support innovation – market sizing research, trending claims and ingredients to address through our own innovations

Conduct market landscape assessments to support innovation strategy, including market sizing, competitive scans, trend analysis, and whitespace identification

Product development insights – trending claims and products types, trending flavors to support demo development and product development showcase work

Flavor insights – trending flavor territories and specific flavors broadly and within categories to support marketing presentations/programs and development/applications work

Own relationships with research vendors and act as the subject matter expert on primary and secondary research tools

Assess marketing program effectiveness and web analytics

Provide insights to shape and optimize marketing programs, customer campaigns, and thought-leadership content

Uncover flavor trends to support marketing programs

Internal insights program – have an outward looking view of the market and be able to share insights with internal teams to inform content creation, sales programs, and connections with customers

Develop an internal insights-sharing program to consistently communicate market learnings across cross-functional teams

Marketing presentation storyline co-creation

Primary research to support marketing programs, showcases, and other customer requests – and the ability to report of research findings; be able to generate, program, and analyze surveys (both qualitative and quantitative)

Gather data and generate insights to help us create engaging content and shape internal strategy

Ability to create and deliver presentations to internal and external audiences

Support the creation of compelling storylines for marketing presentations, customer meetings, and innovation showcases

Design, program, and analyze primary research studies (quantitative and qualitative) to support marketing, product development, and customer requests

Distill complex data sets into clear, meaningful insights that shape content creation, influence internal strategy, and elevate customer engagements

Build and deliver high-quality presentations to internal stakeholders and external partners, including customers and senior leadership

Qualification

Market researchData analysisInsights generationSyndicated data toolsPresentation skillsTeam collaborationCommunication skillsOrganizational skillsLeadership skillsAdaptability

Required

Bachelor's or Master's degree in marketing, market research, or a related field

Minimum of 3 years of experience in insights/research related role, ideally within the flavor or food industry (5+ years preferred)

Strong understanding of primary and secondary research methodologies and data analysis/ presentation

Skilled at working cross functionally and in a team environment

Able to communicate information and ideas so others will understand; must be able to exchange accurate information effectively throughout and outside the organization

Strong organizational and leadership skills, ability to work independently

Passion for Imbibe's mission

Strong capabilities in Microsoft applications

Familiarity with syndicated data tools (e.g., Nielsen, Circana, Mintel or equivalents)

Independently motivated

Good interpersonal/teamwork skills and a sense of business/technical interrelationships

Collaborative, adaptable, and comfortable working in a changing, entrepreneurial environment

Regularly operates a computer and other machinery, such as a calculator, copy machine computer and printer