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Chase · 1 month ago

Programmatic Channel Marketing-Senior Associate

450 W 33rd St, New York, NY, 10001, US

Full-time

Onsite

Mid, Senior Level

$81K/yr - $135K/yr

4+ years exp

Chase is a leading financial services firm, and they are seeking a Programmatic Channel Marketing Senior Associate to lead the planning, execution, and optimization of digital advertising campaigns. This role involves managing complex programmatic media initiatives, mentoring junior team members, and driving process improvements through automation.

BankingFinancial Services

Responsibilities

Independently manage execution, monitoring, and optimization of paid media campaigns using advanced manual and automated techniques (API integrations, custom scripts, automation dashboards)

Create QA campaign setups, or AI-based workflows, automated bidding, predictive audience targeting and dynamic creative optimizations

Develop and implement campaign strategies in collaboration with cross-functional teams

Analyze complex campaign data, interpret AI-driven insights, and recommend optimizations to maximize ROI and achieve KPIs

Oversee campaign budgets, pacing, and bid strategies for multiple projects

Troubleshoot and resolve advanced campaign delivery and performance issues

Guide reporting automation, workflow improvements, and process scaling initiatives

Prepare and present detailed performance reports, highlighting actionable recommendations

Mentor and train junior analysts and associates

Ensure compliance with brand guidelines, privacy regulations, and platform policies

Stay current with industry trends, platform updates, and best practices

Qualification

Programmatic campaign managementDV360Trade DeskAmazon DSPCM360Data analysisProject managementMulti-tasking skillsCompliance oversightIndustry trends awarenessCommunication skillsOrganizational skillsMentoring