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Kraken · 1 month ago

Performance Marketing Manager - Emerging Media & Channel Innovation

United States

Full-time

Remote

Senior Level

$110K/yr - $221K/yr

5+ years exp

Kraken is a mission-focused company rooted in crypto values, aiming to accelerate the global adoption of crypto. The Performance Marketing Manager will lead the strategy and execution of performance marketing campaigns, focusing on user acquisition through innovative paid media initiatives.

BitcoinBlockchainCryptocurrencyEthereum

Growth Opportunities

Responsibilities

Build, prioritize, and maintain a strategic testing roadmap across new and novel paid channels

Rapidly analyze performance, distill insights, and determine whether to scale, iterate, or cut channels - with a focus on hitting our aggressive CAC and payback target across all of our priority geos and customer segments

Evaluate high-potential channels (e.g., web3 DSPs, endemic web3 publishers, emerging social platforms, gaming, beta opportunities and new ad products)

Partner closely with our in-house creative team to develop and test new formats for emerging channels

Drive continuous campaign improvement through rigorous KPI analysis, testing and optimization to scale user acquisition across all of your owned channels

Work with analytics, product, and BI teams to set up tracking, measurement, and post-test analysis

Align with brand, lifecycle, and product marketing to connect learnings across the funnel

Turn test learnings into repeatable frameworks, best practices, and internal documentation

Present insights, trends, and recommendations to stakeholders in a clear, structured way

Additional duties and responsibilities as assigned

Qualification

Performance marketingCrypto/web3 experienceData-driven analysisMobile measurement partnersAnalytics toolsFast executionComfortable with ambiguityCommunicationCreative problem-solvingStrategic thinking

Required

5+ years of hands-on performance marketing experience

Experience in consumer tech products with a focus on transactional goals and demonstrated ability to optimize campaigns beyond the initial install or sign up

Proven track record running structured tests, pilots, or growth experiments

Experience with nontraditional or emerging platforms is a strong plus

Comfortable with analytics tools, attribution models, and performance metrics

Strong communication skills to simplify complex learnings for stakeholders

Proficiency with mobile measurement partners (MMPs) such as Appsflyer or Branch

Curious & experimental: Constantly exploring what's next in paid growth

Data-driven: Strong ability to model performance, assess signal, and kill tests quickly

Creative problem-solver: Knows how to make unconventional channels workable and measurable

Fast executor: Comfortable running multiple small-scale tests simultaneously

Strategic thinker: Understands how micro-tests ladder to macro business outcomes

Comfortable with ambiguity: Thrives in fast-paced, high-growth environments

Crypto native and/or crypto/web3 experience required