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Smart IT Frame LLC · 2 weeks ago

Marketing Automation Lead

United States

Full-time

Remote

Senior Level

5+ years exp

Smart IT Frame LLC is seeking a passionate and technically skilled Marketing Automation Lead to design, execute, and optimize multi-channel CRM campaigns using Braze. This role combines strategic leadership, hands-on development, and campaign execution to drive fan engagement and lifecycle marketing initiatives.

Business DevelopmentConsultingInformation TechnologyRecruiting

Hiring Manager

Rahul Yadav

Responsibilities

Manage end-to-end campaign process: audience segmentation, personalization, QA, and deployment

Build and optimize lifecycle campaigns (onboarding, retention, reactivation) using Braze

Implement A/B and multivariate tests to improve engagement and conversion rates

Configure and orchestrate complex customer journeys in Braze

Develop dynamic templates using Liquid for personalization and conditional logic

Ensure accurate tracking, targeting, and rendering across devices and email clients

Leverage fan profile data, behavioral insights, and predictive modeling to inform strategies

Monitor KPIs and extract actionable insights for continuous optimization

Partner with Marketing, Data & Analytics, Product, and external vendors to align on goals

Mentor junior team members and advocate for best practices in automation and personalization

Qualification

BrazeHTML/CSSLiquid scriptingCRM experienceSegmentationCommunication skillsProject management

Required

Bachelor's degree with 5+ years of experience in marketing automation or CRM roles

Hands-on experience with Braze (or similar platforms like SFMC, Iterable)

Proficiency in HTML/CSS for email development and Liquid scripting for personalization

Strong understanding of segmentation, dynamic content, and lifecycle marketing

Familiarity with data models and integration workflows

Excellent communication and project management skills

Company

Smart IT Frame LLC

Smart IT Frame is a leading NMSDC-certified staffing partner, founded in 2012 and headquartered in Somerset, New Jersey.

Founded in 2012

Somerset, New Jersey, USA

501-1000 employees

https://www.smartitframe.com

Funding

Current Stage

Late Stage

Leadership Team

Murali Kulala

Chief Executive Officer

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