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Better Health Group · 1 week ago

Primary Care Community Marketing Specialist (Part Time)

Jefferson County, AL

Part-time

Onsite

Entry, Mid Level

2+ years exp

Better Health Group is dedicated to promoting better health and providing exceptional healthcare experiences. They are seeking a Primary Care Community Marketing Specialist to collaborate with health plan agents and brokers, build strategic relationships within the community, and coordinate events to grow membership.

Health CareHospitalManagement ConsultingPrimary and Urgent Care

Responsibilities

Collaborates with the Marketing Director to execute an action plan for market activities and community outreach to support market growth and retention

Develop strategic relationships with community partners, health plans, physicians, and office teams

Engage with potential and current patients at events

Maintain and update activities and leads in our CRM platform

Conduct presentations to generate leads and increase awareness of Better Health Group

Coordinate marketing collateral required for events and advertisements

Provide support for special projects and educational efforts as directed

Drive market membership goals for both growth and retention

Assists in coordinating general advertising (print, broadcast, digital, and outdoor advertising) for Better Health Group

Maintain relationships with Brokers, Health Plan Insurance Agents, Community Case Workers, and local Vendors associated with the senior population

Follow up with new patients and assist with scheduling initial appointments

Maintain relationships with enrolled patients to assist with membership retention

Plans coordinates and executes local events within the community

Responsible for providing a monthly activity calendar of scheduled community events and forecasting of new outreach opportunities and partner relationships

Obtain positive membership growth by educating potential patients about our Providers and proven healthcare model

Qualification

Marketing project managementEvent planningCommunity outreachBilingual English/SpanishInterpersonal skillsCritical thinkingOrganizational skills

Required

Bachelor's degree in a related field

Two years of marketing project management, communications and/or marketing campaign development, sales, and event planning experience (healthcare industry preferred)

Exceptional interpersonal skills and a caring demeanor

Strong critical thinking and problem-solving skills

Excellent ability to organize and follow up

Must have a current, valid driver's license and reliable transportation

Ability and willingness to travel within the assigned market as determined by business need REQUIRED