Maev · 2 days ago
Growth Marketing Manager, SEM and Affiliate
United States
Full-time
Remote
Mid Level
3+ years expMaev is a leading brand in the pet food industry, dedicated to providing human-grade raw food for dogs. The Growth Marketing Manager will develop and execute search marketing strategies, focusing on paid search, SEO, and affiliate marketing to enhance the company's online presence and drive subscriber growth.
CommunitiesConsumer GoodsE-CommerceNutritionPet
Responsibilities
Lead the strategy and execution of our Paid Search channel, and oversee management of Affiliate and SEO channels
Manage planning, execution, optimizations, budget pacing and reporting across channels
Measure and analyze campaign and channel performance, perform deep dive analyses, and flag opportunities to scale and optimize performance
Continuously analyze, experiment, and iterate to improve performance and uncover new opportunities through ad copy and bidding strategy testing, quality score improvement, keyword expansion, landing page testing, product feed optimization, etc
Maintain daily, weekly, monthly and quarterly KPI and financial reporting
Interpret trends and make recommendations based on CAC, CPC, CTR, CVR and ROAS
Work with the creative and brand marketing team to ensure messaging & visuals across channels are consistent and aligned to brand guidelines
Stay up-to-date with industry trends, new ad formats, new ad channels and digital marketing best practices to ensure our strategies provide continual growth
Establish a feedback loop with key internal stakeholders, sharing keyword insights and search trends that inform broader business strategy
Work closely with and own management of affiliate agency to ensure strategy alignment and performance
Qualification
Required
BA/BS required
3-4+ years of hands on keyboard paid search experience in a high-growth DTC brand or CPG focused agency
Experience with keyword research, ad copywriting best practices, and landing page optimization
In-depth knowledge of paid search platforms, including Google Ads and Microsoft Ads, and how AI is impacting them
Understanding of media measurement norms, evolving landscape, and industry standards
Analytical skills and proficiency in paid search tools and analytics platforms, including Excel and/or Google Sheets
Excellent organizational and communication skills with the ability to manage multiple relationships and projects simultaneously
Natural skill for connecting with people and building long lasting relationships in small teams
Resourceful team player who thinks creatively and has high attention to detail and quality
Strong work ethic, intellectual curiosity, and commitment to continuous improvement
Company
Maev
Maev is a Social Commerce Company for dogs
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$19MKey Investors
VMG PartnersSpringdale VenturesBolt
2022-09-28Series A· $10M
2021-12-10Seed· $9M
2019-06-07Pre Seed
Leadership Team
Katie Spies
Founder & CEO
Recent News
2025-10-23
2025-02-18
2025-02-04
Company data provided by crunchbase