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WEG · 1 month ago

Product Manager - Controls

Duluth, GA

Full-time

Onsite

Senior Level

7+ years exp

WEG is the largest industrial electric motor manufacturer in the Americas and one of the largest manufacturers of electric motors in the world. The Product Manager - Controls will lead the Product Marketing and Management strategy for product positioning and competitive differentiation, overseeing marketing campaigns and managing Business Developers to ensure exceptional product knowledge and growth.

Consumer ElectronicsElectrical DistributionElectronicsEnergyManufacturingSolar

Comp. & Benefits

No H1B

Responsibilities

Manage and lead Business Developers for profitable growth of defined product segments

Develop and lead standards for Product Management and practices for the LV Automation business

Develop and lead standards for Product Marketing Materials and sales tools that focus on linking product features to customer benefits

Be a contributing member of the Automation business staff and a key member of the Go to Market leadership team

Lead the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch processes, to ensure that the business is meeting customer needs

Lead product marketing content development and deployment to create compelling messages that go beyond product features and speak to the specific benefits of our customer base

Create compelling marketing content that maps to integrated marketing campaigns and product promotion themes (blogs, white papers, guides, emails and videos) and maintain development plan for resourcing and coordinated campaign planning

Manage team’s product marketing campaigns and outline product marketing deployment timelines

Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI

Collaborate closely with engineering, production, marketing, and sales teams in the development, QA, and release of products, and balance resources to ensure success for the entire organization

Assess current competitor offerings and seek opportunities for differentiation

Analyze product requirements and develop appropriate programs to ensure they’re met

Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning and directing work; appraising performance. Responsible for addressing employee complaints and resolving problems

Regular travel is required 20-50%

Qualification

Product Marketing StrategyProduct Management LifecycleMarket ResearchMarketing Automation ToolsAnalytical SkillsLeadership AbilitiesTeam PlayerCreative ThinkingCommunicationPresentation Skills

Required

7+ years of related experience

Bachelor's Degree or equivalent work experience

Preferred

Must have a deep product and market understanding of the LV product areas in the discrete and process industry spaces

Experience in creating strong, engaging, and informative marketing copy and content through multiple media formats

Proven track record of developing, leading, and executing successful product marketing strategies

Superb leadership abilities with strong decision-making skills

Ability to effectively assign responsibilities and hold team members and self-accountable

Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties

Team player

Strong analytical skills and the ability to translate data into actionable insights for ROI tracking and to determine what is, and what is not, working

Creative thinker with a customer-centric approach

Proficiency in marketing automation and analytics tools

Proven success in overseeing all elements of the product management and development lifecycle

Demonstrated experience in a market-facing role (e.g., delivering presentations to customers and prospects, conducting competitor analysis and market research)

Exceptional writing and editing skills, combined with strong presentation and public speaking skills

Benefits

Competitive compensation

Full benefits package

Company

WEG

Glassdoor4.3

Founded in 1961, WEG is a global electro-electronic equipment company, operating in the capital goods sector a with focus on electric motors, gearboxes and drives and controls, energy generation and transformers, electrification products and systems, automation and digitalization.

Founded in 1991

Santa Catarina, Sao Paulo, BRA

10001+ employees