Pepperdine University ยท 1 week ago
Director of Marketing and Communications, Seaver College
Malibu, CA
Full-time
Onsite
Lead/Staff, Director/Executive
$93K/yr - $105K/yr
5+ years expPepperdine University is seeking a Director of Marketing for its Seaver College, who will report to the Senior Director of Client Relations and act as a strategic partner to the Dean and faculty. This role encompasses managing marketing and communications efforts, strengthening the college's brand identity, and supporting advancement and alumni engagement initiatives.
EducationHigher EducationUniversities
Responsibilities
Participate in all marketing and associated outcomes for programs, including websites, communications, social media, and digital marketing
Work in close collaboration with the Director of Undergraduate Enrollment Marketing to align school-level initiatives with centralized strategies and performance goals
Lead efforts to strengthen the school's brand identity and elevate its profile across key audiences by developing and executing strategies that include public relations, organic social media, ranking improvement/publication plans, print, video, multimedia, and event promotion
Maintain regular and ongoing interaction with the centralized advancement and alumni relations teams, sharing accountability for measurable results directly tied to efforts. This includes writing annual plans, developing and executing communications, creating marketing and outreach materials, setting goals, reporting on measurable outcomes, and documenting work and results regularly
Serve as the primary point of contact for school leadership and constituents, including the dean, committees, program chairs, faculty, staff, and admissions
The Director is solely responsible for directly receiving, managing, and fulfilling all requests, ensuring the timely delivery of marketing and communications support for both enrollment-specific initiatives, internal/external communications, and any other school-related priorities
In partnership with senior school and departmental leadership, the Director also serves as a co-architect of high-quality, data-informed growth strategies that align school-level objectives with broader university plans and commitments. This includes advising leaders on strategic marketing opportunities, helping shape integrated campaigns and messaging that advance institutional goals, and ensuring that all communications reinforce the university's brand, mission, and long-term vision
Work closely with IMC teams to ideate, create, and monitor reports on the effectiveness of marketing and communications efforts
Analyze data and utilize insights to improve strategies and prepare synthesized presentations regularly
Field funding requests from school constituents and develop ideas that may require budget resources
Present enrollment-related requests directly to the Executive Director of Enrollment Marketing and Digital Strategy and non-enrollment-related requests to the Director's direct supervisor
The Director must work through the proper channels, follow established processes, and obtain written approval before carrying out any budget-related activity, as they do not hold authority over budgets or spending
Uphold University mission through work performed
Perform other duties as assigned
Qualification
Required
Bachelor's degree in writing, marketing, business, communications, or related field
Excellent communication skills
Proven ability to create and customize content for a variety of channels
Ability to work collaboratively across teams to meet shared objectives
Ability to work independently & pro-actively, handle multiple requests/projects simultaneously, and thrive in a fast-paced environment
Quick learner
Computer proficient in database management, word processing, project management, writing, and editing skills
Ability to effectively produce in a highly autonomous position
Ability to delicately manage the input of multiple perspectives into one final product
Ability to articulate the Pepperdine brand and a strong commitment to Pepperdine's Christian mission
Detail orientation
Proficient in Microsoft suite, Google Analytics, G Suite, Salesforce, PeopleSoft, OmniUpdate, and Mac
Preferred
Master's degree in marketing, business, communications, or related field preferred
Five years of experience in marketing leadership
Experience within a higher education marketing, recruitment, advancement, or enrollment office preferred
Supervisory capabilities, expert knowledge in higher education and marketing trends, ability to analyze and demonstrate returns on investment
Proficient in Adobe Suite (e.g. Photoshop, Illustrator}, and survey software
Benefits
Robust and highly competitive benefits package
Company
Pepperdine University
Pepperdine University is a Christian university committed to the highest standards of academic excellence and Christian values.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Phil Phillips
Executive Vice President and Chief Operating Officer at Pepperdine University
Jeff Pippin
Senior Vice President and Chief Investment Officer
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