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MasterClass · 1 month ago

Associate Lifecycle Marketing Manager

California, New York

Full-time

Onsite

Mid Level

$110K/yr - $125K/yr

3+ years exp

MasterClass is a streaming platform that connects users with top instructors across various fields. The Associate Lifecycle Marketing Manager will play a key role in developing personalized marketing campaigns to enhance user engagement and acquisition, collaborating with multiple teams to ensure effective communication and strategy execution.

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Responsibilities

Create programs/campaigns personalized to various customer cohorts and aimed to drive acquisition and engagement

Manage various functions of lifecycle marketing including but not limited to the creative brief process, messaging/content direction, audience segments, product alignment, launch updates, team quality assurance, data integrity checks, and approvals with stakeholders

Own end-to-end analysis of campaigns, leveraging findings to inform next steps and future strategy

Communicate key project updates, milestones, success stories and failures of campaigns with leadership and cross-functional partners

Conceptualize and own the experimentation strategy for acquisition and engagement, continuously iterating on ways to improve performance

Establish a strong rapport with internal cross-functional stakeholders (Product, Data, Creative Operations, Legal, etc.) to ensure lifecycle communications are relevant, personalized, and on-brand