Activision · 4 months ago
Senior Manager, Growth Marketing Analytics
Irvine - Blizzard - Blizzard Way
Full-time
Onsite
Senior Level, Lead/Staff
$105K/yr - $194K/yr
10+ years expActivision is one of the world's largest interactive entertainment companies, and they are seeking a Senior Manager for Growth Marketing Analytics. This role involves leading a team to optimize marketing performance through data analysis, collaboration with various marketing channels, and strategic insights to drive business impact.
GamingMedia and EntertainmentPC GamesPublishingVideo Games
Responsibilities
Lead a team of analysts to manage day-to-day operational reporting requirements, ad hoc analyses, and data visualizations
Collaborate closely with the Central Marketing Analytics team to align holistic campaign measurement, integrating paid media performance into broader evaluations of brand, social, CRM, and go-to-market effectiveness
Partner with non-paid analytics stakeholders to ensure unified reporting frameworks and shared insight generation across the full marketing funnel, bridging paid media impact with cross-channel performance narratives
Communicate effectively and strategically with stakeholders to inform decision-making and drive alignment
Design and implement real-time tracking across paid, owned and earned channels that provides a holistic look at our touch points, their impact, and interplay
Provide regular reports and insights to the executive team on performance, in-market tests, and near-term implications to spend and channel mix
Own reporting and analysis for all media metrics including owned/earned media
Tie together disparate business, marketing, and consumer data signals to fully extract paid/owned/earned media value and their contributions to revenue and audience growth
Assess how effectively and efficiently digital channels are driving customer purchase funnel objectives and provide data-informed insights to the operations team
Partner with Strategy & Activation teams to develop audience-first recommendations by understanding in-game player behaviors, monetization trends, and third-party segment performance
Determine the optimal mix and interplay of Blizzard 'owned' and paid digital channels to reach our audiences most effectively and efficiently
Aid in forecasting performance for multi-channel marketing campaigns and tracking against those goals
Support the development and deployment of a marketing mix models that help guide our go-to-market campaigns, ultimately guiding spend and channel weight / importance in all key regions
Implement A/B testing and analysis for media and CRM channels that provide stakeholders with an understanding of what is working and what could be improved in the player funnel
Drive further personalization by collaborating with data scientists to support and analyze hypothesis’ using best practices for A/B testing, attribution models and media mix optimization
Qualification
Required
10+ years of experience in paid media and CRM, including privacy-centric attribution, and incrementality testing
2+ years of experience in people management
Proven track record designing and interpreting incrementality experiments, geo-lift tests, and MMM-based growth measurement
Strong verbal and presentation skills to drive actionable insights for omnichannel planning & optimization against business objectives to leadership
Effective in taking complex data sets and building easy to understand visualizations
Expertise in SQL and a strong understanding of data visualization tools (Looker, Tableau, Power BI, etc.)
Ability to communicate complex data concepts to both technical and non-technical audiences, including senior executives
Solution-minded individual with excellent problem-solving skills. Capable of thinking outside the box to bring new insight and hypothesis to the business
Comfortable working with and joining multiple data sets from various sources
Exposure to third party ad serving platforms (Sprinklr, Google Campaign Manager), web analytics (Google Analytics/Adobe Analytics), and third-party validation (IAS, DoubleVerify)
Preferred
Hands-on experience with modern PC and console attribution platforms and working knowledge of both deterministic and probabilistic measurement in a privacy-centric ecosystem preferred
Knowledge of: Custom qualitative digital measurement vendors preferred (Milward Brown, Research Now, Nielsen DAR/TAR)
Proficiency in Python or R for statistical analysis
Knowledge of audience listening tools and ASO/SEO analytics
Benefits
Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
401(k) with Company match, tuition reimbursement, charitable donation matching;
Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
Company
Activision
Activision develops, publishes and distributes interactive entertainment, and leisure products. It is a sub-organization of Activision Blizzard.
5001-10000 employees
H1B Sponsorship
Activision has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (74)
2024 (52)
2023 (63)
2022 (77)
2021 (57)
2020 (49)
Funding
Current Stage
Late StageLeadership Team
Natalya Tatarchuk
Chief Technology Officer
Alex Summers
Director
Recent News
2026-01-07
Company data provided by crunchbase