Kraken · 1 month ago
Copywriter - Breakout Prop
Kraken is a mission-focused company rooted in crypto values, and they are seeking a Copywriter for their Breakout prop trading platform. The role involves defining the brand voice and crafting impactful messaging across various channels to help drive growth and educate consumers in the crypto space.
BitcoinBlockchainCryptocurrencyEthereum
Responsibilities
Develop and evolve Breakout’s brand voice across paid, organic, and owned platforms utilizing your deep knowledge of the crypto space and tone
Concept and write creative for paid campaigns across Meta, TikTok, X, YouTube, Google, and programmatic channels
Craft organic content for X, Discord, Reddit, and community-driven environments
Write website copy, landing pages, lifecycle messaging, and other owned-channel communications
Partner with the in-house designer and freelance creative talent to bring ideas to life, continually testing new ideas
Work cross-functionally with Growth and Lifecycle teams to test messaging, evaluate performance, and iterate rapidly
Distill complex crypto and trading concepts into clear, compelling, and conversion-oriented messaging
Qualification
Required
5+ years of copywriting experience, preferably client-side at a startup, fintech, or tech-driven organization
At least 1 year of experience working at a crypto company, with genuine enthusiasm for the category
Strong portfolio showing conceptual thinking, storytelling range, and adaptability across formats
Experienced writing for performance and brand across Meta, TikTok, X, YouTube, Google, and crypto-native platforms
Able to translate complex or technical topics into accessible, motivating narratives
Highly collaborative, proactive, and comfortable working in a fast-paced, experiment-driven environment
Detail-oriented, curious, and energized by the opportunity to shape the voice of the top prop trading firm in crypto
Company
Kraken
Kraken is a global cryptocurrency exchange platform that allows users to buy, sell, and trade digital assets securely.
Funding
Current Stage
Late StageLeadership Team
Recent News
2025-10-07
Crowdfund Insider
2025-10-07
Company data provided by crunchbase