PMG · 2 weeks ago
Head of Convergent Video & Audio
Dallas, TX
Full-time
Onsite
Director/Executive
17+ years expPMG is a global independent marketing services and technology company that seeks to inspire people and brands. The Head of Convergent Video & Audio will oversee global video and audio media strategy, manage high-performing teams, and drive innovation in convergent media to maximize brand impact.
AdvertisingBrand MarketingContent MarketingCreative AgencyDigital Marketing
Responsibilities
Oversee the full spectrum of video and audio media strategy across global markets
Advise executive leadership on media investment and competitive positioning
Manage high-performing teams, fostering leadership and innovation
Influence business outcomes through media marketing strategies and analytics
Represent the organization in industry forums, driving thought leadership
Drive major transformation projects in media operations and technology
Develop a future-focused roadmap for convergent media evolution
Establish a best-in-class convergent media marketing framework, influencing industry standards
Lead strategic decision-making for large-scale media investments across TV, radio, and convergent video
Develop and implement long-term growth strategies based on evolving consumer behaviors
Engage with executive leadership to align media marketing with corporate objectives
Drive technological advancements and automation in marketing operations
Oversee multi-million-dollar budgets with a focus on efficiency and innovation
Serve as a thought leader, representing the company at industry events and forums
Elevate PMG as a trusted strategic partner, building and maintaining close relationships with client contacts
Nurture a network of relationships with video and audio platforms
Qualification
Required
17+ years of experience in Convergent Video & Audio, including 10+ years of leadership experience, with a bachelor's degree or equivalent work experience
A Senior Media Director/Head of COE (M8) is in charge of the Convergent Video & TV media practice. This executive role involves providing strategic leadership for all TV, CTV, and radio media activities, ensuring integration with overall marketing plans and other media channels
The Head of COE oversees multiple teams and managers, guides high-level client strategy and relationships, drives innovation and new business, and manages the financial and operational performance of the media department
This person is both a media expert and a business leader, responsible for keeping the agency at the forefront of the convergent media landscape and delivering exceptional results for clients
Mastery in marketing strategy, planning, and analysis, shaping data-driven, high-impact convergent media initiatives
Expertise in marketing metrics, leveraging advanced measurement techniques to optimize cross-platform campaigns
Extensive experience in media planning & buying, ensuring seamless execution and strategy alignment across convergent video and traditional channels
Deep knowledge of convergent video and audio platforms, leading the integration of multi-channel media strategies
Proficiency in geofencing, Nielsen DMAs, and measurement tools like Vivvix, VideoAmp, and EDO, enhancing audience segmentation and campaign effectiveness
Advanced experience with convergent video and traditional ad platforms, including Innovid and iSpot, using data-driven insights for strategic media optimization
A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value
A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel
Benefits
Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Company
PMG
PMG is a digital agency.
501-1000 employees
H1B Sponsorship
PMG has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (2)
2023 (2)
Funding
Current Stage
Late StageLeadership Team
George Popstefanov
Founder & CEO
Andrea Terrassa
Chief Operating Officer
Recent News
2025-11-12
2025-11-11
Company data provided by crunchbase