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Cinemark · 7 hours ago

Senior Marketing Manager

Plano, TX

Full-time

Onsite

Senior Level

6+ years exp

Cinemark is a global presence with over 20,000 movie lovers working to create unforgettable experiences. The Senior Marketing Manager will oversee the development and execution of Food & Beverage Marketing strategies to enhance brand preference and revenue through creative campaigns.

Digital EntertainmentFilmTicketing

Responsibilities

Develops, maintains, and executes an annual marketing calendar for assigned Food & Beverage categories, in partnership with the business unit category managers, to drive incidence and revenue

Leads F&B campaigns, partnering with the internal creative team, media team and channel owners to ensure seamless execution and continual optimization

Manages marketing relationships and activations with external partners including Coca Cola, Dr. Pepper, Mars, Taki and many more

Drives strategic test and control calendar with clear decision criteria for key initiatives

Participates in DMB optimization strategies and initiatives

Manages monthly and quarterly in-theatre planogram strategies for F&B Marketing, prioritizing additional needs for digital support, partnering with eCommerce, email, and paid media teams to support accordingly

Develops and oversees execution of industry-leading experiential and social activations around food to drive guest engagement as well as revenue growth for key food categories

Assists with local theatre F&B-related efforts including Grand Openings, localized F&B campaigns and more

Delivers campaign and program results to appropriate business owners on a monthly and quarterly basis

Ensures marketing plans are on budget and on time by overseeing planning and forecasting of work, as needed

Drives effective control of marketing results and takes corrective action to guarantee that achievement of the marketing objectives fall within designated budgets

Monitors competitive F&B activities within the industry and works to identify trends in the broader restaurant and QSR space, making recommendations for translating those into strategies that strengthen Cinemark F&B efforts

Develops clear, strategic marketing briefs to guide all F&B projects

Partners with other program teams including Brand Strategy, Theatre Marketing and Loyalty teams, to develop compelling initiatives that drive results

Assist in development of other F&B programs and initiatives, as needed

Qualification

F&B Marketing experienceSocial media marketingCampaign managementMarketing analyticsCross-functional leadershipOrganizational skillsCollaboration skillsDetail-orientedSelf-starterPresentation skills

Required

At least 6-9 years of experience in F&B Marketing at a beverage company, CPG company or restaurant brand

Strong understanding of social- and influencer-first marketing and their role in developing compelling food campaigns

Strong organizational skills with the ability to prioritize and balance multiple initiatives in a fast-paced environment, while under tight deadlines

Participate in research and analyze insights, distilling into persuasive marketing strategies and presentations that drive F&B programs forward

Able to create compelling strategies and sell those into partners both internally and externally, including senior executives

Able to lead cross functional teams in support of key initiatives

Commitment to excellence, go-getter with a can-do attitude, ability to operate in the face of ambiguity, and track record of achieving results

Excellent collaboration skills with the ability to work effectively with individuals and groups at all organization levels; ability to work independently and as part of a team

Detail-oriented with the ability to prioritize, plan, and organize business activity

Self-starter, self-motivated and capable of seeking additional business opportunities

Some knowledge of marketing analytics

BS/BA in business administration, marketing and communications or relevant field