Wealthsimple · 1 month ago
Marketing Automation Developer
United States
Full-time
Remote
Mid, Senior LevelWealthsimple is a fintech company on a mission to help everyone achieve financial freedom through innovative financial services. The Marketing Automation Developer will play a crucial role in the Growth & Lifecycle Marketing team by building sophisticated automation systems and ensuring the smooth operation of the marketing technology stack.
FinanceFinancial ServicesFinTechImpact InvestingPersonal FinanceWealth Management
Responsibilities
Create and maintain our email templates and email design system
Build interactive email experiences, including dropdowns, carousels, and AMP for email
Code advanced techniques like background images, device targeting, and dark mode support
Provide development guidance and support to the Lifecycle Marketing team for email and in-app message builds
Stay current on industry changes and email client support updates
Act as SME on email and in-app message feasibility, scope creative designs, and explain channel nuances
Troubleshoot and resolve complex email, in-app and web template issues
Design and build complex, multi-channel automation journeys in Braze
Manage platform administration, including roles, users, and account settings
Create and maintain custom HTML templates for in-app messaging
Write Liquid for complex personalization and dynamic content
Develop custom scripts (webhooks, advanced Liquid logic) to extend platform capabilities
Integrate external tools and platforms using APIs beyond native supported integrations
Test and support platform-side requirements for integrations (API requirements, custom attributes)
Provide solution design and support for non-Lifecycle teams utilizing our marketing tools
Implement advanced personalization logic, including for loops, connected content, and catalogs
Write SQL queries for complex use cases and data extraction
Create advanced segmentation strategies
Build custom reports and data visualizations
Design technical solutions based on our relational database structures
Evaluate, implement, and optimize AI tools to enhance marketing efficiency and campaign performance
Build automated workflows that reduce manual tasks and streamline repetitive processes
Develop AI-assisted solutions for content personalization, audience segmentation, and campaign optimization
Create scoping tools and templates that help marketers estimate project timelines and resource requirements
Design self-service tools that empower marketing team members to execute campaigns independently
Identify opportunities to leverage AI for predictive analytics, A/B test optimization, and performance forecasting
Build integrations between AI tools and our marketing tech stack to automate data flows and reporting
Train team members on new automation tools and document best practices for AI-powered workflows
Manage the Lifecycle Marketing JIRA board and assign requests from cross-team partners
Translate business needs into technical solutions
Maintain deep links code snippets for use in templates
Serve as the technical SME for email and lifecycle marketing platforms
Qualification
Required
Expert-level email development: Proficient in HTML/CSS for email with deep knowledge of responsive design, email client quirks, and advanced techniques
Interactive email techniques: Experience building dropdowns, carousels, AMP for email, and other interactive elements
Marketing automation expertise: Proven experience building complex, multi-channel automation flows in platforms like Braze, Iterable or Salesforce Marketing Cloud
Advanced scripting: Strong skills in Liquid, webhooks, and other marketing automation scripting languages
SQL proficiency: Ability to write complex SQL queries for segmentation and reporting
API integration: Experience integrating external platforms using APIs beyond standard supported integrations
Problem-solving: Exceptional troubleshooting skills for niche email and platform issues
Technical architecture: Ability to translate business requirements into technical solutions
Automation mindset: Strong instinct for identifying manual processes that can be automated and implementing scalable solutions
Preferred
Experience with Braze, Iterable or Salesforce Marketing Cloud
Experience with Taxi for Email or other EDS platform
Background in data visualization and custom reporting
Understanding of relational databases and data architecture
Experience managing technical projects and cross-functional stakeholder requests
Passion for staying current on marketing technology innovations and best practices
Familiarity with AI tools for marketing (generative AI, predictive models, content optimization)
Experience building internal tools or documentation systems for marketing teams
Knowledge of no-code/low-code automation platforms (Zapier, Make, etc.)
Benefits
Competitive salary with top-tier health benefits and life insurance
Retirement savings matching plan using Wealthsimple for Business
20 vacation days per year and unlimited sick and mental health days
Up to $1,500 per year towards wellness and professional development budgets respectively
90 days away program: Employees can work internationally in eligible countries for up to 90 days per calendar year
A wide variety of peer and company-led Employee Resource Groups (ie. Rainbow, Women of Wealthsimple, Black @ WS)
Allocated number of Wellness Days that can be scheduled over the course of the year!
Company
Wealthsimple
Wealthsimple is a fintech company that offers digital financial services to help investors grow and manage their money.
Founded in 2014
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1.44BKey Investors
TCVAllianz XPower Financial Corporation
2025-10-27Series E· $393.04M
2025-10-27Secondary Market· $142.93M
2021-05-03Series B· $610.77M
Leadership Team
Michael Katchen
Co-founder & CEO
Radhika Kakkar
COO
Recent News
Calgary Herald
2026-01-08
Globe and Mail
2025-12-25
Company data provided by crunchbase