New Engen · 1 month ago
Associate Director, Affiliate & Influencer Marketing
United States
Full-time
Hybrid
Senior Level, Lead/Staff
$110K/yr - $120K/yr
6+ years expNew Engen is a digital marketing agency focused on driving meaningful impact across the customer journey. The Associate Director, Affiliate & Influencer Marketing will lead client success and strategic growth, oversee program execution, and mentor the team while ensuring compliance and driving performance across affiliate and influencer initiatives.
Digital MarketingMarketingShopping
Responsibilities
Act as a senior strategic partner for enterprise clients, building trust with day-to-day stakeholders while guiding long-term direction across affiliate and influencer programs
Develop smart, forward-looking account plans rooted in client goals, performance trends, and evolving scopes
Lead regular client check-ins and executive touchpoints, ensuring clarity, alignment, and proactive communication at every stage
Integrate affiliate and influencer strategies into broader full-funnel initiatives, partnering closely with media, creative, and analytics teams
Oversee end-to-end program execution across affiliate and creator campaigns, including sourcing, vetting, negotiations, briefing, deliverables, posting schedules, and optimization
Maintain strong relationships with networks, influencers, publishers, and strategic partners—identifying opportunities, negotiating partnerships, and unlocking incremental value
Guide the development of client-facing collateral, case studies, and storytelling that highlight impact and wins
Ensure all programs meet FTC/ASA compliance standards and align with platform best practices
Support senior managers, managers, and junior team members through coaching, feedback, resource planning, and performance alignment
Foster a culture grounded in curiosity, collaboration, craftsmanship, and New Engen’s values
Promote consistent knowledge sharing and cross-functional connectivity across affiliate, influencer, and broader media teams
Oversee performance reporting, pacing, and insight delivery, ensuring clarity, accuracy, and actionable recommendations
Support portfolio-level forecasting, margin management, and financial health assessments
Diagnose performance challenges and build strategic plans that address root causes and drive efficiency and growth
Facilitate monthly invoicing process in partnership with Finance team
Provide thoughtful client health updates, surfacing risks early and identifying opportunities to deepen partnerships
Support new business opportunities through pitch participation, strategic recommendations, and POV development
Identify upsell opportunities and contribute to scope refinement across your client portfolio
Champion New Engen’s values and help strengthen the affiliate and influencer practice as we continue to grow
Qualification
Required
6–8+ years of experience in affiliate marketing, influencer marketing, or related fields; agency experience strongly preferred
Proven ability to lead enterprise-level client relationships and manage complex, multi-channel program portfolios
Experience negotiating partnerships across CPM, CPC, CPA, and hybrid models
Proficiency with platforms like CreatorIQ, Tagger, GRIN, Aspire, Impact, or other influencer/affiliate tools
A strong analytical foundation—you're comfortable interpreting data, uncovering insights, and translating performance into compelling client narratives
Demonstrated leadership experience with the ability to coach, mentor, and inspire teams
A collaborative communicator who builds trust across teams, clients, and partners
Excellent project management skills and a high level of ownership; you keep programs moving and teams aligned
Preferred
Bonus: Familiarity with the Impact Creator Portal
Benefits
Remote or hybrid work environment with flexible hours
Unlimited PTO + company holidays
Comprehensive medical, dental, vision, and disability coverage
Life & AD&D insurance
401(k) with company match
Paid parental leave & family support
Pet care perks & insurance
Learning & career development programs
Commuter & transit benefits
Exclusive employee discounts
Company
New Engen
New Engen is revolutionizing the way business acquire new customers.
201-500 employees
H1B Sponsorship
New Engen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2023 (1)
2022 (3)
2021 (6)
2020 (13)
Funding
Current Stage
Growth StageTotal Funding
$10.59MKey Investors
Insignia Capital Group
2021-12-08Private Equity
2017-05-31Series A· $8.06M
2016-09-09Seed· $2.53M
Leadership Team
Justin Hayashi
Chief Executive Officer
Ashley Hill
VP of Affiliate
Recent News
2025-11-10
2025-10-31
Company data provided by crunchbase