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PHD · 1 month ago

Manager, Digital Activation

New York

Full-time

Onsite

Mid Level

$50K/yr - $95K/yr

4+ years exp

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. They are seeking a Manager of Digital Activation who will blend technical execution, campaign innovation, and analytical horsepower to deliver high-performance media programs across digital channels.

AdvertisingCreative AgencyDigital MediaMarketingSocial Media

H1B Sponsor Likely

Responsibilities

Build and manage complex programmatic campaigns across DV360 and The Trade Desk

Work with SSPs to build new performance bidder products that integrate into DSP

Architect end-to-end solutions including audience creation, data onboarding, tagging infrastructure and offline attribution

Mine campaign, platform, and consumer data to uncover trends, identify optimization opportunities, and build actionable, client-facing insights

Conduct ad hoc and longitudinal analyses to support product/category performance, sales lift, media mix impact, and audience performance

Translate data into compelling visual stories that influence client decisions and drive incremental investment

Develop rigorous A/B and multivariate testing roadmaps to evaluate performance across audiences, creatives, inventory, and platforms

Define hypotheses, success metrics, and measurement methodology in partnership with analytics and measurement teams

Analyze test results and provide data-backed strategic recommendations that drive future media strategy and product adoption

Collaborate with internal and external data, product, and tech vendors to implement custom programmatic solutions, audience segments, and measurement integrations

Evaluate and implement new tools or scripts to automate QA, pacing, or bid logic

Present findings, dashboards, and strategy to client stakeholders in a clear, data-driven, and solution-oriented format

Work closely with client leads to ensure media activations align with broader omnichannel CPG marketing goals (retailer support, seasonality, brand media etc.)

Qualification

Programmatic media experienceTrade DeskDV360Data visualization toolsSQL queriesData analysis toolsCPG business modelsClient presentation skillsCollaboration skills

Required

4–6 years of hands-on experience in programmatic media or ad tech, with direct exposure to data architecture, audience strategy, and campaign optimization

Deep familiarity with The Trade Desk and DV360

Proficiency in data visualization and dashboard tools: Looker, Tableau, Power BI, Data Studio, etc

Experience writing SQL queries for platforms like Amazon Marketing Cloud, Google BigQuery, or Snowflake is a strong plus

Ability to work with large data sets to extract meaningful insights using Excel, Python, R, or similar

Strong understanding of CPG business models, product lifecycles, and omnichannel retail dynamics (especially eComm + brick & mortar integrations)

Comfortable with tagging frameworks, data layer structures, and server-side measurement integrations

Benefits

Health insurance

Vision insurance

Dental insurance

401(k)

Healthcare Flexible Spending Account

Dependent Care Flexible Spending Account

Vacation days

Sick days

Personal days

Paid parental leave

Paid medical leave

STD/LTD insurance benefits

Company

PHD

Glassdoor3.7

Welcome to PHD. Powered by our next-generation network, PHD’s advanced thinking - Intelligence. Connected.

Founded in 2006

Frankfurt, Hessen, DEU

1001-5000 employees

http://www.phdmedia.com

H1B Sponsorship

PHD has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (7)

2024 (4)

2023 (2)

2022 (3)

2021 (2)

2020 (5)