SoFi · 1 month ago
Senior Product Manager, Member Growth
CA - San Francisco
Full-time
Onsite
Senior Level
5+ years expSoFi is a next-generation financial services company and national bank focused on transforming personal finance through innovative technology. The Senior Product Manager for Member Growth will lead the Campaign team, driving member acquisition, engagement, and retention by setting the vision and strategy for promotional marketing campaigns.
CreditCredit CardsFinancial ServicesFinTechLendingWealth Management
Responsibilities
Own and define the vision, strategy and product roadmap for Campaigns platforms at SoFi
Identify leapfrog product features, leveraging forward thinking technology, data, tools (including ML or AI) and industry best practices that will provide a significantly differentiated value and best-in-class experience to our members, to help them get their money right
Create and evangelize a product vision and own a multi-year product roadmap, including prioritizing and driving backlogs for launch with your dedicated engineering teams
Communicate the vision, strategy, execution plan and customer impact/learnings to all stakeholders including the highest levels of leadership in the company
Collaborate closely with the full cross-functional team (e.g., marketing, product, design, engineering, platform, data, compliance, risk, finance and operations) for your line of business & initiatives, to help execute on the strategic vision
Qualification
Required
Bachelor's degree or higher with a technical discipline
5+ years of experience in a Product Management role
Previous experience leading Platform and/or MarTech cross functional teams
Technical savvy with marketing systems and ability to partner closely with marketing leadership
Full stack “operator”: ability to both create and execute the business and product strategy; with clear objectives, but limited, ambiguous, or varied direction
Ability to operate cross-functionally, leading and influencing colleagues, and ultimately leading to timely tactical decision making to advance our objectives
Flexible and collaborative approach to problem solving and ideation in a highly ambiguous environment
Superior communication skills, both written and verbal, along with experience presenting to C-level leadership
Data-driven approach and excellent analytical skills
Passion for your customers!
Benefits
Comprehensive and competitive benefits
Company
SoFi
SoFi is a finance company that offers a range of lending and wealth management services.
1001-5000 employees
H1B Sponsorship
SoFi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (213)
2024 (117)
2023 (131)
2022 (118)
2021 (81)
2020 (42)
Funding
Current Stage
Public CompanyTotal Funding
$12.25BKey Investors
Fortress Investment GroupPGIMQatar Investment Authority
2025-12-04Post Ipo Equity· $1.5B
2025-07-29Post Ipo Equity· $1.5B
2025-04-17Post Ipo Debt· $3.2B
Leadership Team
Anthony Noto
CEO
Jeremy Rishel
Chief Technology Officer
Recent News
2026-01-22
2026-01-20
The Motley Fool
2026-01-17
Company data provided by crunchbase