GoTo Foods · 1 week ago
SVP, Chief Brand Officer
Atlanta, GA
Full-time
Onsite
Director/Executive
15+ years expGoTo Foods is seeking a Senior Vice President, Chief Brand Officer to lead the Jamba brand. The CBO will oversee marketing and operations teams, develop strategies for growth, and enhance franchisee relationships to drive brand success.
Food and BeverageFood ProcessingRestaurantsRetail
Responsibilities
Set the long-term Brand strategy to achieve sustained, long-term, profitable growth driving Brand and Franchisee financial results including growth of EBITDA and cash flow
In conjunction with Brand’s marketing and operations leaders and other key GoTo Foods stakeholders, design and implement short- and long- term business strategies and plans. Working through the organization’s Brand and Centers of Excellence teams, consistently achieve the brands desired sales, unit growth and profitability targets
Build the brand’s customer base, increase customer retention, frequency and life-time value through the successful creation and execution of marketing and operations strategies
Partner with the Technology, Consumer Insights, Customer Engagement, and Marketing & Operations departments to develop and implement consumer-centric approaches to drive the business
Partner with the Development department to build a robust pipeline of franchisees for continued, profitable new unit growth
Be a highly accessible and visible leader who serves as a public face of the brand to franchisees, employees and community at large
Build effective working relationships with franchisees and partner to enable franchisee success and execution of brand initiatives
Foster consistent communication (e.g., phone, email, face-to-face, etc.) with franchisees to drive business initiatives, guest satisfaction, brand health, operational compliance, unit growth and franchisee value
Determine work methods and direct the work of associates
Drive the establishment of performance goals and provide on-going feedback, coaching, and development to enhance the team’s performance and capability, to facilitate open communication, and to encourage continuous performance improvement
Identify individual and team skill gaps, developmental areas, and opportunities (e.g, training, special assignments, projects, etc.) to advance individual and team capability
Recognize initiative, innovation, and work well done to create a positive work environment of excellence
Hold others accountable for conducting business in a legal and ethical manner while complying with policies, laws, and regulations related to business and employment
Oversee people, processes and programs across the team to ensure talent for current and future needs by providing functional and technical leadership
Attract, retain, and develop highly effective professionals and support staff
Cultivate a bench of leadership and talent to deliver results and support future growth
Qualification
Required
Bachelor's Degree, Required
More than 15 years, leading multiple aspects of a business unit including strategy & execution preferably in retail, food service or QSR with franchise experience, Req
Works thru others, comfortable with coaching and developing teams
Adapts coaching and consulting style based on the individual
Thrives in a matrix organization – strong collaborator, inspires and can align resources to identify critical needs / requirements to building market level implementation plans
Proven ability to work in an organization where collaboration and shared decision making is valued
Ability to lead and execute annual and 5-year business and brand plans
Ability to coach and execute against scenario planning
Can coach and develop people to carry a vision and engage an organization
Ability to build holistic business plans working across functions
Strong orchestrator – ability to organize key constituencies around a vision / mission and strategy
Ability to leverage P&L insights to drive strategy
Strong computer skills, including MS Office (i.e. Word, Excel, PowerPoint, Outlook and Teams)
Strong verbal and written communication and presentation skills, and an ability to effectively present information to all levels within an organization
Preferred
Master's Degree, Business, Preferred
Experience in menu strategy and understanding consumer trends, to drive product innovation, Pref
Experience in Supply Chain, Pref
Experience in restaurant equipment and technology solutions, Pref
Ability to understand modern marketing especially Digital & Loyalty platforms
Ability to communicate technical concepts and information in clear, concise verbal, written, electronic, and other communication formats
Ability to influence others and use data to tell a compelling story
Ability to connect theory to practical application
Company
GoTo Foods
Atlanta-based platform company GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Guillermo Cremer
Senior Vice President & Chief People Officer
James Baird
Chief Information Security Officer
Recent News
The News Front
2025-09-26
2025-07-18
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