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Alliance Defending Freedom · 2 days ago

Event Marketing Manager

Lansdowne, VA

Full-time

Onsite

Senior Level

5+ years exp

Alliance Defending Freedom is dedicated to protecting religious freedom and free speech. The Event Marketing Manager will be responsible for raising awareness of the ADF brand through strategic event marketing, leading a team to optimize event execution and ROI.

Funding PlatformLegalNon ProfitPublic RelationsReligion

Comp. & Benefits

Responsibilities

Direct sponsored event strategy to determine the best events for ADF to sponsor and to pursue speaking roles

Collaborate with internal creative teams to develop unique brand experiences to engage the audience with the brand and the work of ADF at high-profile events

Develop processes to optimize lead capture at the event and collaborate within the marketing team to ensure a unique follow-up communication for each event

Evaluate proposed events and provide recommendations on alignment with organizational goals

Define event KPI and develop reporting tools to assess the performance of each event

Collaborate with leadership to prioritize events that maximize impact and visibility

Negotiate sponsorship terms with each event, working with corporate counsel to ensure contracts terms meet ADF needs

Define event branding and asset needs (marketing materials, ads, displays, video, printed material, etc.), working with Creative Services to produce any event-specific materials

Lead team members to ensure events are staffed correctly, speakers are prepared, and event logistics are handled properly

Manage a budget, ensuring that your strategic plans are maximized for determined ROI