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GPRS · 1 month ago

Senior Marketing Content Writer

Maumee, OH

Full-time

Hybrid

Senior Level

5+ years exp

GPRS is the nation’s largest company dedicated to Intelligently Visualizing the Built World® for clients throughout the U.S. The Senior Marketing Content Writer will elevate the content marketing strategy by creating engaging content that resonates with various audiences in the construction and infrastructure sectors.

Software

Growth Opportunities

Responsibilities

Create and edit social media copy (especially for LinkedIn), positioning GPRS as a thought leader in construction technology and private utility locating

Craft compelling scripts for videos, including educational explainers, service overviews, client success stories, and internal initiatives

Draft email campaigns and automated sequences in HubSpot, aligned with customer personas and segmented verticals

Collaborate across departments—SEO, design, video, sales, executive leadership—to ensure messaging consistency and brand alignment

Contribute articles for external publications, industry blogs, and partner content initiatives to grow backlinks and authority

Build and refine personas and editorial calendars, grounded in analytics and keyword trends

Stay on top of industry developments and AI-driven content trends to ensure GPRS remains discoverable and relevant across emerging platforms

Qualification

Content Marketing StrategySEOHubSpotResearch SkillsTechnical WritingInterviewing SkillsJournalism BackgroundGIS Software FamiliarityStorytelling Skills