Graphite · 1 month ago
Lifecycle Marketing Specialist
United States
Full-time
Remote
Mid Level
$65K/yr - $90K/yrGraphite Financial is a growing boutique finance, accounting, tax, and strategy firm that helps startup and high-growth companies scale efficiently. The Lifecycle Marketing Specialist will manage strategies and systems that capture, educate, and convert prospects through the middle of the funnel, optimizing every touchpoint between first engagement and sales readiness.
AccountingConsultingFinanceFinancial ServicesVenture Capital
Responsibilities
Audit and improve Graphite’s site experience, landing pages, and CTAs to increase lead capture and conversion rates
Build automated journeys that educate, warm, and advance prospects toward sales readiness
Create and leverage content that clarifies value, addresses friction, and supports evaluation
Monitor funnel performance, test messaging and sequencing, and optimize programs based on insights
Work closely with Sales, RevOps, and Demand Gen to ensure seamless handoffs and aligned goals
Refine targeting to get the right message to the right audience at the right time
Qualification
Required
A sharp understanding of how prospects move through a B2B SaaS funnel and what actually influences conversion
Experience building lifecycle, nurture, or mid-funnel programs that turn passive interest into active intent
Strong copy instincts and the ability to translate complex ideas into clear, compelling messaging
A data-first mindset — comfortable pulling insights, spotting friction, and iterating quickly
Familiarity with HubSpot (or another MAP) and the mechanics of segmentation, scoring, workflows, and experimentation
The ability to partner well across teams — especially Sales, RevOps, and Product Marketing — and keep programs aligned with GTM priorities
Curiosity, resourcefulness, and a calm, organized approach when managing multiple projects and inputs
Benefits
Competitive Medical, Dental, and Vision coverage. 100% of the employee's health insurance premium is covered by the company.
Company-paid Short-Term and Long-Term Disability insurance.
Generous Unlimited Paid Time Off (PTO), 11 Paid Company Holidays, and comprehensive Paid Parental Leave.
Fully remote position with company-provided technology equipment and a $250 technology stipend to support your ideal home office setup.
With a company match
Company
Graphite
The #1 Team Startups Rely On For Accounting, CFO & Tax. Get clean books, strategic guidance and industry specific support, all in one place.
Founded in 2016
51-200 employees
H1B Sponsorship
Graphite has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
2020 (1)
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Red Iron Group
2023-05-31Private Equity
2021-03-05Acquired
Leadership Team
Jocelyn Wilson
Chief Operating Officer
Halsey McKinney
Partnerships & Growth
Recent News
Company data provided by crunchbase