Activate Games · 1 month ago
Digital Marketing Leader
United States
Full-time
Hybrid
Senior Level, Lead/Staff
$95K/yr - $105K/yr
8+ years expActivate Games is a rapidly growing company focused on creating innovative live-action gaming experiences. They are seeking a Digital Marketing Leader to drive their digital marketing strategy and lead a high-performing team to enhance brand visibility and customer engagement.
Digital EntertainmentGamingMedia and Entertainment
Responsibilities
Serve as a leader, mentor, and team player—providing strategic guidance while contributing to execution
Define and implement Activate’s digital marketing strategy in alignment with business goals
Monitor industry trends and emerging technologies to keep Activate ahead of the digital curve
Collaborate cross-functionally with Sales, Product, and Creative to ensure unified messaging and execution
Oversee the development and implementation of SEO strategies to increase organic visibility and improve search rankings
Conduct keyword research, competitive analysis, and guide on-page/off-page optimization
Collaborate with content creators to ensure SEO best practices are integrated into content development
Lead the planning and management of paid media campaigns across Google Ads, Meta, and other digital platforms
Manage budgets, bid strategies, and audience targeting to maximize ROI
Analyze campaign performance and implement data-driven optimizations
Design and execute targeted email campaigns to drive engagement, conversion, and retention
A/B test subject lines, content, and CTAs to optimize performance
Monitor deliverability, open rates, click-through rates, and conversions
Increase brand awareness through development and implementation of a cohesive marketing plan, ensuring development and implementation aligns with Activate’s short-term and long-term objectives for global expansion
Manage CRM platforms (e.g. Braze, HubSpot) to enhance customer segmentation, engagement, and retention
Develop and optimize customer journeys and lifecycle marketing strategies
Leverage data insights to personalize communications and improve customer experience
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field (Master's degree is an asset)
8+ years of experience in digital marketing, preferably with a high-growth or innovative national brand
This role requires flexibility to work outside the standard hours of work to manage campaign cycles or operational demands
Proven success in SEO, CRM, email marketing, paid media, and social media strategy
Strong analytical and technical skills with tools like Google Analytics, SEMrush, Braze, HubSpot, and Meta Ads Manager
Experience building digital marketing foundations and scaling them to meet business needs
Strong project management skills and the ability to translate performance metrics into clear, actionable insights
Excellent communication skills and the ability to work cross-functionally in a collaborative environment
Proven ability to excel in fast-paced, high-growth environments by prioritizing shifting demands
Experience coaching and developing team members, with a passion for growing talent
Benefits
Benefits package
Paid time off
Casual dress
Employee discount
On-site parking
Company
Activate Games
Activate offers high-tech games that test a team’s physical and mental agility across a wide variety of real-life challenges.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
D
Daniel Haroun
Chief Financial Officer
Bryce Anderson
Partner
Recent News
2025-10-03
2025-05-17
Company data provided by crunchbase