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Marriott International · 1 month ago

flex Senior Manager, Luxury Content Marketing

7750 Wisconsin Avenue, Bethesda, MD, 20814, US

Full-time

Onsite

Senior Level

$48.26/hr - $69.66/hr

6+ years exp

Marriott International is a leading global lodging company, and they are seeking a Senior Manager for Luxury Content Marketing. The role involves executing social and content marketing strategies for luxury brands, managing digital touchpoints, and collaborating with various teams to enhance brand engagement and awareness.

Customer ServiceHospitalityHotelTravel

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Support the strategy and prioritization, management, and execution of content marketing initiatives (social media, content marketing, occasionally content on brand websites) supporting assigned brands

Work autonomously to support social/content strategy for assigned brand-level initiatives while also providing executional guidance for regional and hotel-level initiatives – if applicable

Partner with other Social and Content Marketing leaders to ensure brand content calendar is calibrated with Loyalty efforts to maximize the collective reach and impact of the company’s social marketing efforts

Track impact of social marketing efforts and continually improve performance

Support strategy and workflow of paid social campaigns supporting the social and content brand strategy

Manage agency / freelance resources and support strategic initiatives related to social strategy for assigned brands

Support social media content creation, editorial calendar, and influencer programs implemented by agency or in house

Support social brand ideation and execution

Support brand website content uploads and optimizations

Lead our awards, marketing engine, and coordinate efforts across the continents and company

Send an alert to continent leads when we win awards to kick off the process and in collaboration with PR

Gather insights and update best practices as it relates to awards marketing

Coordinate the effort to drive voting for awards at the hotel and continent level

Work with Condé Nast and other partners, to promote our winnings and achieve reach and frequency in social

Develop the creative and media plans to take our winnings to market

Support on special projects like high-net-worth initiative

Support across all brands when extra capacity is needed

Create reports for the effectiveness of awards, marketing, and other special projects

Manage the budget for social media in coordination with our agency for awards, marketing and special projects

Consult with brand marketing leads and internal Creative agency on branded content (video series, brand films, etc) initiatives and in some cases lead them

Liaise with broader Content Team and collaborate on broader organizational social efforts, where relevant

Liaise with other internal social media teams to collaborate on best practices and customer care integration

Monitor and report out on industry best practices and competitive/landscape trends

Liaise with internal and external PR teams to ensure tight integration and holistic campaigns

Partner with agencies to define KPIs for internal reports/audits/analysis of social marketing performance and assist in creation of compelling marketing and reporting presentations

Keep digital marketing flowcharts/plans/budgets up to date utilizing tools/platforms provided

Assist senior associates in achieving business results by identifying opportunities to enhance process

Provide training and guidance to field

Participate in annual planning sessions

Achieving results within scope of responsibility

Submit reports in a timely manner, ensuring delivery deadlines are met

Promote the accurate documentation of project progress

Provide input and assistance to other teams on content marketing projects

Manage and implement work and projects as assigned

Generate and provide accurate and timely results in the form of reports, presentations, etc

Analyze information and evaluate results to choose the best solution and solve problems

Provide timely, accurate, and detailed status reports as requested

Provide technical expertise and support to persons inside and outside of the department

Demonstrate knowledge of job-relevant issues, products, systems, and processes

Demonstrate knowledge of function-specific procedures

Keep up-to-date technically and applies new knowledge to job

Use computers and computer systems (including hardware and software) to enter data and/ or process information

Qualification

Digital marketingSocial media marketingContent marketingLuxury brand experienceAgency managementDigital campaign analyticsCommunicationProblem solvingAdaptabilityTeam collaboration

Required

High school diploma or GED and 6+ years' experience in social media, marketing, and/or content marketing, or related professional area OR 4-year degree from an accredited university in Marketing, Advertising, Business or related major

6 or more years of digital marketing and social media marketing experience

Preferred

6+ years of digital marketing and social media marketing

Experience within luxury lifestyle, luxury CPG or luxury experiences industries

Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity

Experience managing and executing social strategies

Experience managing multiple agencies/vendors

Solid understanding of social marketing trends and industry best practices

Demonstrated experience and success in a highly matrixed cross-functional organization

Company

Marriott International

Glassdoor4.0

Marriott International, Inc.

Founded in 1927

Milwaukee, Wisconsin, USA

10001+ employees

https://www.marriott.com/hotels/travel/mkeak-hotel-metro-autograph-collection/

H1B Sponsorship

Marriott International has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (101)

2024 (84)

2023 (97)

2022 (77)

2021 (37)

2020 (58)