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Dr. Squatch · 1 day ago

Ecommerce Marketing Manager

New York, NY

Full-time

Hybrid

Mid Level

$115K/yr - $135K/yr

4+ years exp

Dr. Squatch is a company dedicated to raising the bar on men’s personal care with natural products, and they are looking for an Ecommerce Marketing Manager for their Jukebox brand. This role involves managing the digital experience, optimizing Shopify sites, and overseeing lifecycle marketing efforts to enhance customer engagement and retention.

Consumer GoodsManufacturingMen'sPersonal Care and Hygiene

Responsibilities

Build and manage products, collections, metafields, and homepage content within Shopify

Update imagery, generate copy and campaign creative across site templates

Build and manage landing pages for brand campaigns, launches and acquisition funnels

Execute CRO initiatives, A/B testing and performance tracking in partnership with the growth team

Maintain a high-converting, brand-aligned digital storefront

Oversee execution of email, SMS, loyalty and subscription

Manage agency partners responsible for hands-on execution, owning briefs, calendars and QA

Collaborate with the brand & integrated marketing team to align lifecycle messaging with launches and seasonal moments

Ensure onsite UX supports key lifecycle journeys: welcome, post-purchase, reorder and churn

Act as the digital owner across both growth, brand & integrated marketing workstreams

Translate briefs from performance and creative into actionable digital experiences

Partner with freelance devs and agencies when advanced technical support is needed

Identify and scope new tools or enhancements to improve funnel performance

Qualification

ShopifyDigital MarketingLifecycle MarketingAnalytical SkillsProject ManagementProactiveAgency ManagementHTML/CSSCommunication SkillsCollaborationDetail-OrientedOrganizational Skills