Riverside Natural Foods Ltd. (Home of MadeGood) · 4 days ago
Retail Media Strategist
Chicago, IL
Full-time
Hybrid
Mid Level
$90K/yr - $115K/yr
3+ years expRiverside Natural Foods Ltd. is a family-owned, B-Corp certified company committed to producing nutritious snacks. They are seeking a Retail Media Strategist to support the growth of MadeGood in the U.S. market by managing campaigns across major retail media networks and driving a strategic, data-informed approach to media investments.
ManufacturingMarketing
Responsibilities
Build retailer-specific RMN media plans that align with brand objectives, sales priorities, and shopper opportunities
Translate business context (distribution, promotions, innovation, OOS risk) into thoughtful media recommendations
Support the annual planning process, including budget development and KPI setting
Directly manage campaign setup, execution, and optimization for select RMNs
Partner with the external agency to co-manage additional RMNs - reviewing plans, providing business context, and approving optimizations
Develop clear, concise creative briefs across retail media formats ensuring assets are aligned to retailer requirements and brand standards
Coordinate with Creative and Brand on asset development needs, timelines, and retailer-specific requirements
Ensure flawless trafficking, accurate targeting, budget pacing, and smooth campaign launches across all retailer platforms
Collaborate with retailer media teams (e.g., Walmart Connect, Target Roundel, Amazon Ads, Instacart Ads) as needed to understand capabilities, troubleshoot issues, and stay informed on platform best practices
Help establish consistent processes, reporting cadences, and learning loops across internal teams, agency partners, and RMNs
Review agency dashboards and platform data to extract insights and identify optimization opportunities
Produce recurring performance summaries and 'so what' insights for internal stakeholders
Track budget pacing, reallocate spend as needed, and reconcile invoices with Finance
Work closely with Sales and Shopper Marketing to connect RMN plans with customer priorities and in-store activity
Partner with Brand and Creative on messaging, asset needs, and content development for RMN placements
Prepare performance summaries and insights to support retailer conversations
Stay up to date on RMN platform updates, algorithm changes, new formats, and marketplace developments
Monitor competitor activity and identify emerging tactics, benchmarks, and opportunities
Bring proactive recommendations to evolve RMN approach as the landscape shifts
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field
3–5 years of experience in Retail Media, eCommerce marketing, digital media buying, or performance media
Hands-on experience managing or optimizing campaigns within major RMNs (e.g., Walmart Connect, Roundel, Instacart, Amazon Ads)
Strong analytical capability with comfort navigating performance dashboards, KPIs, and pacing/budget data
Experience collaborating with or managing an external agency or platform partner
Proficiency with Excel/Sheets and familiarity with RMN or paid media management tools (e.g., Pacvue)
Strong project management skills with the ability to manage multiple campaigns and timelines
Comfort balancing strategic planning with hands-on execution and partner oversight
Strategic thinker with the ability to translate business needs into effective retail media plans
Analytical and insight-driven, able to draw clear conclusions from data and communicate 'so what' recommendations
Detail-oriented and organized, ensuring accuracy in campaign setup, trafficking, and reporting
Strong communicator, able to collaborate effectively with Sales, Brand, Shopper Marketing, Creative, and agency partners
Proactive and resourceful, comfortable operating in a fast-paced environment with shifting priorities
Growth mindset, eager to learn from agency expertise, retailer updates, and emerging retail media trends
Ability to influence and build trust with cross-functional partners and external vendors
Benefits
RRSP matching or 401k matching for an empowered financial journey
Eligibility to participate in Riverside's Profit Sharing Plan
Join Employee-Led Resource Groups (ERGs) championing mental health, sustainability, diversity, women, and LGBTQ+ rights
Develop your career further through our Riverside University program and with our Tuition Reimbursement Program
Company
Riverside Natural Foods Ltd. (Home of MadeGood)
Our vision at Riverside Natural Foods is to make a difference by creating healthy products of which we can be proud.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$6.45M2019-06-25Non Equity Assistance· $6.45M
Leadership Team
Nima Fotovat
Co-founder & President
Salma Fotovat
Co-founder & Sourcing & Procurement Director
Recent News
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