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Kantar · 1 day ago

Manager, Associate Measurement Lead, Media

United States

Full-time

Remote

Mid, Senior Level

$75K/yr - $109K/yr

2+ years exp

Kantar is the world’s leading data, insights and consulting company. They are seeking a Manager for the Associate Measurement Lead team to optimize media campaigns, measure marketing impact, and provide guidance to team members while fostering a positive work environment.

AdviceBrand MarketingConsultingInformation TechnologyManagement ConsultingMarket ResearchMarketingRetail

No H1B

Responsibilities

Execute brand lift studies from start to finish on the Reddit platform by leading kick-off calls, setting up new studies, designing surveys, analyzing data, writing final reports, and presenting results to internal and external teams

Oversee up to 5 AMLs and ensure team members meet their AML Program goals by maintaining accurate data tracking, performing quality checks to ensure accuracy across project work, cross project work, regularly providing feedback from team members and stakeholders to identify areas for growth, and taking action to enhance program efficiency

Create onboarding plans and supporting materials to fully onboard new hires, such as trainings on study methodology to guiding team members on how to effectively present Brand Lift results to clients with actionable recommendations that are tied to research objectives

Develop expertise in key advertiser verticals and pilot new research solutions for our client as needed

Lead weekly internal meetings to cascade account updates, share learnings, and highlight new product/process changes that impact day-to-day work

Exhibit critical thinking to drive process improvements and address issues proactively alongside Kantar/Reddit leadership teams to constantly improve our client relationship

Closely partner with the AML Program Manager to identify knowledge gaps across team members, align on program needs, help escalate cross-functional feedback, and support the growth of our program YOY

Foster a positive work environment by recognizing team achievements, encouraging open communication, and promoting engagement

Qualification

Advertising research experiencePeople management experienceClient facing experienceData analysisMicrosoft Office proficiencyCommunication skillsProject management experienceGoogle Suite proficiencySalesforce experienceDetail orientationNatural curiosityCan-do attitudeMentorship skillsTime managementCritical thinking

Required

2+ years advertising research / measurement experience with knowledge of experimentation and brand lift methodologies

1+ years of people management or at least 6 months of experience in the AML program

1+ years of client facing experience and a track record of success in client interactions, preferably in digital ad research, digital ad tech, at a research supplier, a media owner, brand, or agency partner

Exceptional written and oral communication skills – you're articulate and engaging, a data-driven storyteller that's passionate about measurement to inspire and drive action using logical reasoning

Strong detail-orientation, process and time management skills, and capable of prioritizing and delivering against multiple/competing deadlines and collaborate cross-functionally; prior project management experience preferred

Natural curiosity, can-do attitude, and a track record of taking initiative to drive lasting change

Ability to handle tricky conversations with clients in a productive way that demonstrates your commitment to being a long-term partner and ability to navigate delicate situations, such as sharing constructive feedback

Undergraduate degree with coursework in marketing, business administration, economics, statistics, math, social sciences, or a related field

Proficient computer skills in Microsoft office and Google Suite tools. Experience with Salesforce preferred and an ability to master other business tools as needed (e.g., data management / cross tab and other proprietary tools)