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Marketbridge · 3 weeks ago

Specialist, Marketing Data Operations

Canada

Full-time

Remote

Entry, Mid Level

CAD$65K/yr - CAD$80K/yr

2+ years exp

Marketbridge is a leading integrated growth consulting and marketing services firm that accelerates performance from strategy through execution. They are seeking a Specialist, Marketing Data Operations to design, implement, and maintain data workflows, automations, and integrations that power multi-channel marketing and sales programs.

AdvertisingAnalyticsDigital MediaFinancial ServicesHealth CarePredictive Analytics

Responsibilities

Execute and maintain SQL-based ETL processes to manage audience lists/segments, execute campaign journeys, and deploy personalized campaign assets

Automate, maintain, and QA data workflows using Python, integrating across marketing and sales platforms (e.g. Salesforce Marketing Cloud, Salesforce CRM, HubSpot, Eloqua, Marketo, Tableau, Looker Studio) and secure databases

Review, cleanse, standardize, and prepare data sets to support targeting and segmentation strategies, campaign activation and measurement in marketing automation, CRM, and reporting platforms

Execute quality control best practices in logging, error-handling, and alerting to ensure reliable campaign and program execution and issue resolution

Validate and troubleshoot data workflows and processing outputs, ensuring alignment with campaign and program requirements (i.e. segmentation, personalization, journey logic, privacy compliance)

Document data processes, logic, and business rules to enable transparency, reusability, and knowledge transfer

Support the build and maintenance of reporting dashboards (Looker Studio, Tableau, PowerBI) by sourcing, preparing and integrating data from marketing automation, CRM, Adtech and analytics platforms

Qualification

SQLPythonData visualizationExcelSalesforce Marketing CloudProblem-solvingDocumentationCollaboration

Required

2-4 years of experience in a data-oriented role (e.g. data analyst, data engineer) with proven experience in assessing, cleansing, merging, and preparing data for analysis and workflow automation, ideally within a marketing environment or agency

SQL skills for querying databases, building and optimizing ETL processes, and executing stored procedures

Strong Python experience for data extraction and transformation, workflow automation, and file handling

Advanced Excel skills assessing, cleansing and structuring data using pivot tables, formulas, and data governance rules

Familiarity with data visualization and reporting tools such as Looker, Tableau, PowerBI, Domo

Detail-oriented with strong problem-solving, documentation, and communication skills

Comfortable collaborating across marketing, technology, and analytics teams

Strong attention to detail, problem-solving ability, and documentation skills

Preferred

Familiarity with web analytics platforms and applications (e.g. Google Analytics, Google Tag Manager, Adobe Analytics) is a plus

Working knowledge of Salesforce Marketing Cloud (Journey Builder, Data Extensions) a plus

Interest in developing deeper expertise in marketing data operations, automation, and analytics

Benefits

Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug.

Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.

401(k) with a 3% company contribution (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.

A professional development fund ($500) and continuous learning programs to invest in your career.

Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis.