This job has closed.

RANAVAT · 1 month ago

Manager - Influencer, PR & Events

Los Angeles, CA

Full-time

Hybrid

Mid Level

$95K/yr - $100K/yr

3+ years exp

RANAVAT is a luxury Ayurvedic skincare and haircare brand that combines Indian beauty traditions with modern science. The company is seeking a strategic and creative Manager - Influencer, Events & PR to lead high-impact campaigns that drive brand awareness and cultural relevance, managing partnerships and crafting compelling brand storytelling.

BeautyCosmeticsE-CommerceManufacturing

Responsibilities

Develop, lead & implement comprehensive strategies that integrate public relations, influencer marketing, and event activations to amplify RANAVAT’s brand awareness and cultural relevance

Craft innovative storytelling approaches & briefs that showcase the brand's identity by targeting beauty, lifestyle, and consumer press, influencer collaborations (and beyond!) that authentically represent the brand's ethos, as well as support consumer and media events that drive product awareness and brand affinity

Support PR team & key cross-functional partners like 360 marketing, DTC, paid media, affiliate, PR, and social on influencer/ UGC requests

Identify and cultivate relationships with high-impact influencers (including creators, MUAs, celebrities, etc) across Instagram, TikTok, YouTube, and emerging platforms to build brand relevance and drive engagement

Develop tailored tier-specific influencer strategies to maximize ROI (micro/ mid-tier/ macro)

Manage paid influencer partnerships and campaigns in partnership with the Senior Director of Brand Marketing, owning all aspects of the process (outreach, contracting, briefing, follow up & reporting.), focusing on TikTok, Instagram, YouTube, streaming, and new social media platforms to maximize EMV

Manage influencer marketing budget & spend, supporting in budget management and invoice tracking, while also collaborating on annual budget planning for influencer/PR/events, allocating resources based on performance data

Plan & execute organic mailer strategy, custom branded mailers, and tracking through incoming DMs and tracking software; cultivating RANAVAT’s overall gifting strategy. Constantly managing & auditing list to welcome new creators and open new markets

Physically prepare & coordinate personal VIP deliveries (where appropriate) and deliver white glove VIP service

Keep a pulse on the influencer landscape and influencer engagement by key competitors to support innovative and engaging influencer and communications

Establish robust measurement frameworks for influencer marketing, calculating and reporting Earned Media Value (EMV), tracking comprehensive performance metrics across media and influencer channels, and utilizing advanced analytics platforms to quantify brand impact and ROI

Daily management of measurement platforms of Tribe Dynamics for influencer discovery & performance analysis

Support Senior Director of Brand Marketing on developing a strategic PR agency management approach, including comprehensive performance evaluation, detailed reporting and KPI tracking, and ongoing performance optimization

Develop, propose and oversee RANAVAT’s weekly, monthly, quarterly reporting on all influencer campaigns, partnerships, and launches, along with sharing monthly and/or quarterly broad recaps

Host & manage influencers, community, and consumers for in-person and digital events, work with IRL / Brand Marketing team to support team’s IRL activations, oversee guests lists and manage influencer-led coverage

Work with IRL team to support development of influencer, community and consumer led events as needed, leading key events as assigned from logistical tasks (coordination, packing boxes, event staffing, event set up and break down) to strategic planning & reporting

Qualification

Influencer MarketingPublic RelationsEvent CoordinationMedia MeasurementBrand PartnershipsAdvanced AnalyticsProject ManagementMicrosoft OfficeGoogle SuiteCommunication SkillsOrganizational SkillsInterpersonal Skills

Required

Bachelor's degree in Public Relations, Communications, Marketing, or related field

3-4+ years of comprehensive experience in brand marketing, with a proven track record in Influencer Marketing, Brand Partnerships, PR, and event coordination/ production, preferably within the beauty sector

Strong media and influencer relationships across diverse industries, with a deep understanding of the global media landscape

Demonstrated expertise in advanced media measurement techniques, Earned Media Value (EMV) calculation and reporting, TribeDynamic and CreatorIQ platforms, and comprehensive influencer marketing performance analytics

Proven experience in developing and implementing sophisticated measurement strategies, translating complex analytics into actionable business insights, and managing and optimizing PR agency relationships

Technical proficiency in media monitoring and measurement platforms, advanced analytics tools, and performance tracking and reporting systems

Exceptional leadership and cross-functional collaboration capabilities

Proficiency with Microsoft Office and Google Suite

Excellent communication and analytical abilities

Experience with project management tools

Strong organizational and interpersonal skills

Passion for beauty and skincare industry

Appreciation for Ayurvedic principles and wellness practices

Strong work ethic and ability to thrive in a fast-paced environment

Collaborative team player with a positive attitude

Commitment to RANAVAT's mission of empowering individuals through self-care and cultural celebration