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Marketbridge · 3 weeks ago

Specialist, Marketing Technology

Canada

Full-time

Remote

Entry, Mid Level

CAD$65K/yr - CAD$80K/yr

2+ years exp

Marketbridge is a leading integrated growth consulting and marketing services firm that accelerates performance from strategy through execution. The Specialist, Marketing Technology will support the implementation and optimization of demand marketing campaigns using marketing technology platforms, collaborating with various teams to ensure efficient campaign execution.

AdvertisingAnalyticsDigital MediaFinancial ServicesHealth CarePredictive Analytics

Responsibilities

Support the implementation, configuration, and maintenance of Marketing Automation and CRM platforms (e.g., HubSpot, Marketo, Pardot, Salesforce)

Set up campaigns, lead scoring, workflows, and automation rules that enable efficient demand generation and ABM programs

Leverage available templates to create campaign assets such as emails, landing pages and forms

Configure, test and troubleshoot integrations and data syncs between marketing platforms and tools

Execute on database management tasks such as building lists and segments, creating and extracting reports, and cleansing and enriching records

Maintain system fields, templates, naming conventions, and folder structures to ensure consistency and scalability

Document configuration steps, logic, and integrations to support transparency and reusability

Collaborate with cross-functional teams to investigate functionality of various marketing technology platforms and tools to support in the solution design of technology implementations

Stay current on new marketing technology capabilities and best practices, bringing forward ideas to improve system performance and user experience

Qualification

Marketing AutomationCRM PlatformsCampaign ImplementationData IntegrationAPI KnowledgeHTML/CSS/JavaScriptCuriosityDocumentation SkillsOrganizational SkillsCommunication Skills

Required

2–4 years of experience in marketing technology, marketing automation, or marketing operations within a B2B or agency environment

Hands-on experience implementing campaigns, creating automations, configuring integrations, and troubleshooting programs and data flows within marketing automation platforms such as HubSpot, Adobe Marketo Engage, Pardot, Eloqua or Salesforce Marketing Cloud

Working knowledge of CRM platforms (preferably Salesforce or HubSpot CRM) and their integration with MAPs

Basic understanding of APIs, integrations, and data flows between marketing platforms

Experience troubleshooting campaign and data tracking and sync issues

Strong documentation, organization, and communication skills

Curiosity and a growth mindset—eager to learn new platforms, explore technical problem-solving, and stay current on evolving MarTech tools

Preferred

Certifications in leading B2B marketing automation platforms (i.e. HubSpot, Adobe Marketo Engage, Pardot, Eloqua or Salesforce Marketing Cloud) is a plus

Code development in such languages as HTML, CSS, JavaScript, SQL, Python or AMPScript is a plus

Benefits

Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug.

Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.

401(k) with a 3% company contribution (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.

A professional development fund ($500) and continuous learning programs to invest in your career.

Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis.