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Zimmer Biomet · 4 hours ago

Associate Director Product Public Relations

United States

Full-time

Remote

Lead/Staff, Director/Executive

$145K/yr - $175K/yr

5+ years exp

Zimmer Biomet is a global medical technology leader committed to enhancing patient mobility. They are seeking an Associate Director of Product Public Relations to shape and execute global PR strategies that elevate the brand's reputation and engage audiences effectively.

Health CareManufacturingMedical DeviceProduct Design

Responsibilities

Shape and execute product PR strategies across all Zimmer Biomet businesses that align with growth priorities — focusing on positioning, tailored messaging and narrative development to increase visibility, drive preference and enhance brand reputation to drive growth

Implement 360-degree communication strategies for surround sound effect in earned and owned channels

Balance strategy with execution, taking ownership of program direction while driving hands-on deliverables and working within PR budgets to ensure efficient and flawless implementation

Lead PR execution around additional events such as media interviews, conferences, and tradeshows, coordinating media outreach, press briefings, and on-site support

Advise and prepare business leaders for media, partner, vendor, and customer engagement in association with product launches and various PR events to ensure consistent, confident delivery of key messages

Cultivate and expand relationships with media channels, content creators, and industry thought leaders to secure high-quality coverage and build new avenues for storytelling

Create core communication materials, including press releases, messaging documents, media kits, social media content, video scripts, patient/surgeon testimonials, etc. using an accessible and adaptive writing style to bring our message to diverse audiences

Collaborate with internal cross-functional partners, including Leadership, Product Marketing, Marketing Communications, Legal, etc., to influence and align product messaging across all channels

Manage crises/issue management with professionalism and speed, safeguarding the company’s reputation while delivering clear, timely communications. Anticipate potential concerns where possible

Monitor PR performance, media sentiment, and industry trends, providing actionable insights and recommendations for continuous improvement and ensure ROI in all initiatives

Stay ahead of industry trends to anticipate risks, guide product positioning, and inform proactive storytelling opportunities

Qualification

Product PR strategiesMedia relationsAdvanced writing skillsC-suite collaborationSocial media proficiencyProject managementProactive mindsetCommunication skillsOrganizational skills

Required

Bachelor's degree and 5+ years of related experience, or High School Diploma (or equivalent) and 9+ years of related experience required

Proven ability to design, build, and lead innovative product PR strategies and campaigns from concept to execution, delivering the highest quality and measurable impact

Proficient in AP Style with advanced writing skills to craft, edit, and simplify complex product information into compelling, error-free narratives for broad audiences

Demonstrated success managing complex, high-visibility projects under pressure, adhering to identified deadlines and budget guidance

Proficiently communicates to and collaborates with executive leaders on PR strategy, with a proven track record of influencing and aligning C-suite stakeholders on key PR initiatives

Fast learner with a proactive, solutions-oriented mindset and the agility to effectively adapt strategies in a rapidly evolving environment

Strong understanding of and proven ability to build and navigate relationships across all relevant media channels (traditional, digital, and influencers) to maximize product exposure and awareness

Exceptional organization and communication skills with the ability to clearly convey information and inspire confidence in internal and external stakeholders at all levels

Preferred

Experience planning and executing product PR strategies both for US and global audiences is preferred

Preference for candidates with additional years of experience and/or experience in promoting individual products or product lines and services within the MedTech or Pharma industries

Proficiency using MS Office Suite and Social Media applications