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Withings · 1 month ago

VIE - Growth Hacker (H/F)

Boston, MA

Full-time

Onsite

New Grad, Entry Level

Withings is a pioneer in connected health, known for its innovative health monitoring devices. The VIE Growth Hacker will define and execute the commercial strategy for the U-Scan Calci cartridge, focusing on understanding target consumer niches and implementing tactics to boost sales and product adoption in the United States.

AppsConsumer ElectronicsHealth CareSoftwareWellness

Culture & Values

Responsibilities

Establish the detailed acquisition strategy for U-Scan Calci on the US market

Develop a deep understanding of the product (technology and health implications) and the expectations, barriers, and purchasing journey of the target audience (patients, urologists, etc.)

Identify and prioritize high-potential acquisition channels and growth experiments (SEO, Content, Paid Social, Niche Partnerships, Cold mailing, Trade shows...)

Lead end-to-end growth experiments (A/B testing on landing pages, automated emailing campaigns, conversion funnel optimization)

Conduct direct prospecting or partnership actions to 'get their hands dirty' and discover initial growth levers

Adapt the copywriting and marketing message to specifically resonate with the target's health challenges (kidney stones)

Define and track key performance indicators (KPIs) for the sales funnel growth (Surveys, CAC, conversion rate specific to the Calci niches)

Conduct post-mortem analyses on commercial operations and experiments to generate clear recommendations for product development and future strategies

Maintain active competitive intelligence on connected health and urological products, including webscraping customer reviews to refine target profiling

Qualification

Digital marketingAnalytical skillsGrowth hackingSEOA/B testingPerformance trackingEntrepreneurial mindsetCuriosityCommunication skillsHands-on approach

Required

Master's degree (business, engineering, data, marketing, entrepreneurship)

Strong analytical skills and interest in health/tech topics

Ability to quickly understand scientific or technical concepts

Knowledge of digital marketing and/or growth (SEO, content, A/B testing, automation)

Excellent communication skills, especially in English

Comfortable with digital tools (Sheets/Excel, CRM, automation tools)

Entrepreneurial mindset, autonomy, curiosity, and a hands-on approach

Strong prioritization and performance-tracking abilities (KPIs, analysis)

Benefits

Becoming part of one of the pioneers and global leaders in connected health, multiple-time award winner at the Consumer Electronics Show.

Contributing to innovative and ambitious projects shaping the future of health, within an agile and fast-evolving environment.

Joining an international company, member of the FrenchTech 120, with teams based in Issy-les-Moulineaux, Boston, Hong Kong, and Shenzhen.

Actively participating in the continuous improvement of our products and services by beta-testing them before release — including during our many sports sessions with colleagues.

Collaborating with passionate teammates and celebrating our collective successes!