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Graphite · 1 month ago

Demand Generation Specialist

United States

Full-time

Remote

Mid Level

$65K/yr - $90K/yr

3+ years exp

Graphite is a growing boutique finance, accounting, tax, and strategy firm that helps startup and high-growth companies scale efficiently. The Demand Generation Specialist will own programs that build awareness and generate interest, driving top-of-funnel acquisition through various channels and optimizing campaigns to maximize ROI.

AccountingConsultingFinanceFinancial ServicesVenture Capital

Diversity & Inclusion

H1B Sponsor Likely

Responsibilities

Develop and execute integrated demand-generation campaigns across SEO, paid search, paid social, and organic channels

Plan, write, and optimize content — blog posts, guides, landing pages, and social campaigns — that attract and engage the right audience

Manage and grow Graphite’s organic social presence; build consistent narratives across channels

Conduct keyword research and implement SEO best practices to drive organic traffic and ranking improvements

Manage paid budgets, ad creative, and campaign optimization to maximize ROI

Collaborate with the design and content teams to ensure every campaign aligns with Graphite’s brand and messaging

Explore partnerships, sponsorships, and light PR efforts to extend reach and credibility

Report on performance metrics, including lead quality, conversion, cost efficiency, and engagement — and turn insights into action

Stay on top of evolving digital trends, channel algorithms, and creative formats to keep Graphite ahead of the curve

Qualification

Demand generationSEOPaid mediaContent marketingAnalytics toolsB2B marketingHuman behavior curiosityStorytellingCross-functional collaboration

Required

3+ years of experience in demand generation, digital marketing, or content-led growth — ideally within a B2B or professional services environment

A track record of building awareness engines — not just running ads or writing posts, but architecting how prospects discover, engage, and remember a brand

Strong command of SEO, paid search, paid social, and analytics, with hands-on experience in tools like Google Ads, LinkedIn Ads, GA4, HubSpot, and Ahrefs

Deep understanding of acquisition economics — how CAC, CTR, and conversion interplay, and how to lower cost without sacrificing quality

Fluency in both art and math: equal parts storyteller and analyst. You can write the headline and explain why it worked

Excellent writing and storytelling skills, with a sharp sense for tone, clarity, and audience

Comfort managing multiple levers at once — paid, organic, social, and partnerships — and knowing how they reinforce each other

Curiosity about human behavior and buyer psychology; you're obsessed with why people click, share, and convert

Cross-functional collaborator who interprets data, moves fast, and makes confident, informed decisions

Preferred

Bonus: experience with PR, media, or influencer outreach to extend reach beyond owned channels

Benefits

Competitive Medical, Dental, and Vision coverage. 100% of the employee's health insurance premium is covered by the company.

Company-paid Short-Term and Long-Term Disability insurance.

Generous Unlimited Paid Time Off (PTO), 11 Paid Company Holidays, and comprehensive Paid Parental Leave.

Fully remote position with company-provided technology equipment and a $250 technology stipend to support your ideal home office setup.

401k: With a company match

Company

Graphite

The #1 Team Startups Rely On For Accounting, CFO & Tax. Get clean books, strategic guidance and industry specific support, all in one place.

Founded in 2016

New York, New York, USA

51-200 employees

https://www.graphitefinancial.com/

H1B Sponsorship

Graphite has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (1)

2020 (1)