Rithum · 1 month ago
Field Customer Advocacy Manager
United States
Full-time
Remote
Senior Level
5+ years expRithum™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. The Field Customer Advocacy Manager is responsible for building and managing a scalable client advocacy program, identifying and leveraging client advocates to create compelling stories that support marketing and sales efforts.
AdvertisingConsultingMarketingSoftware
Responsibilities
Develop and execute a global client advocacy strategy that aligns with Field & Events Marketing priorities and Rithum’s overall business objectives
Partner closely with the AMER & EMEA Field Marketing & Events Managers to integrate client speakers, stories, and testimonials into regional event programs, including tradeshows, executive dinners, roadshows, and webinars
Ensure global consistency, share best practices, and balance region-specific needs with a cohesive client marketing approach
Conduct structured client intake interviews to understand their story and identify suitable advocacy activities (speaking, case studies, quotes, reviews, references, awards)
Maintain an up-to-date advocate “bench” in Salesforce (or similar CRM), including advocacy status, preferred activities, story themes, consent status, and regional/industry tags
Drive event-driven story capture, including fireside chats, roundtables, executive dinners, webinars, and on-site video testimonials at key events (e.g., Shoptalk, Rithum Live), in partnership with the Field Marketing & Events team
Coordinate the production of advocacy assets in partnership with content team, including written case studies, video clips, sales slides, short write-ups, and approved client quotes, ensuring a repeatable asset bundle is created for priority stories
Collaborate with broader marketing organizations to amplify client stories across LinkedIn, newsletters, the website, event booths, sales enablement materials, and integrated campaigns
Continuously refine advocacy processes, templates, and playbooks to improve efficiency, stakeholder experience, and the consistency of client storytelling across regions
Support the creation and management of customer awards and recognition programs (e.g., customer awards to be presented at our customer event) to highlight innovative and high-impact customer use cases
Define, launch, and manage regional Customer Advisory Boards (CABs) for AMER and EMEA, including charter and membership design, meeting cadence, agenda and content planning, and systematic follow-up on insights to inform roadmap, messaging, and the customer advocacy pipeline
Qualification
Required
5+ years of experience in B2B marketing within a technology, software, or ecommerce organization, with a focus in the following areas: client marketing, advocacy/reference programs, field marketing, events, and product/content marketing
Demonstrated experience identifying and developing client stories, including (but not limited to) speakers, case studies, testimonials, and/or third-party reviews
Proven track record collaborating with Sales and Client Success to drive measurable business outcomes (pipeline creation, acceleration, or expansion) through client-led programs
Experience supporting or integrating client advocates into industry events and field programs, such as trade shows, executive dinners, or webinars
Strong understanding of core marketing and pipeline metrics and how to apply them to measure the impact of client advocacy and field marketing programs
Hands-on experience with CRM and marketing tools, such as UserEvidence, Salesforce, Marketo, 6sense, event platforms, or similar systems, to manage programs and report on performance
Excellent project management, communication, and organizational skills, with the ability to manage multiple stories, stakeholders, and deadlines concurrently
Demonstrated ability to build relationships with senior stakeholders, both internally (Sales, CS, Marketing leadership) and externally (client champions, partners)
Proven experience designing, launching and/or operating a Client Advisory Board (CAB) or similar stakeholder groups, including strategy, agenda management and post meeting follow through
Preferred
Ability to perform work during US Eastern Time (ET) or Central Time (CT) hours 8am-5pm, as this role will be highly collaborative with the global Field & Events Marketing team
Bachelor's degree in marketing, communications, business, or related field
Experience in SaaS, ecommerce, retail, or marketplace technology environments
Prior experience managing a formal client advocacy or reference program, including reference calls, client councils, or advisory boards
Experience working with third-party review platforms (e.g., G2, TrustPilot) and integrating review programs into broader demand generation efforts
Experience with event management tools and platforms, such as Asana, Marketo, Cvent, Salesforce, and virtual event platforms
Experience collaborating with global or regional teams, particularly EMEA, to coordinate advocacy and event efforts
Benefits
Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
A 6% 401(k) match
Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
Accident, critical illness, and hospital indemnity insurance
Pet insurance
Legal assistance and identity theft insurance plans
Life insurance 2x salary
Access to the Calm app and the Employee Assistance Program
$65/month Remote work stipend for internet
Culture and team-building activities
Tuition assistance
Career development opportunities
Charitable contribution match up to $250 per year
Company
Rithum
Rithum is a provider of cloud-based e-commerce fulfillment and marketing solutions for large retailers, marketplaces, and consumer brands.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Lou Keyes
Chief Executive Officer & Board Member
Caitlin Hauser
Chief Financial Officer
Recent News
2026-01-06
Company data provided by crunchbase