Six Flags Entertainment Corporation · 3 weeks ago
CRM Activation Coordinator (Part-time)
Charlotte, NC
Part-time
Onsite
Mid Level
$18/hr - $24/hr
3+ years expSix Flags Entertainment Corporation is seeking a CRM Activation Coordinator to play a vital role in integrated B2C lifecycle marketing. The successful candidate will coordinate and implement marketing communication projects, focusing on email, SMS, and mobile app messaging to enhance customer conversion and retention.
Entertainment
Responsibilities
Coordinate, create, deploy and track emails, SMS text messages, and mobile app messaging for commercial marketing. Help coordinate planning, creation and execution of newsletters, survey invitations, triggers, SMS messages and journey building and execution and mobile pushes
Review campaign performance, including coordinating with Insights team, leveraging tools such as GA4 to understand the performance of campaigns. Develop and manage regular reporting of campaign delivery and effectiveness for all managed campaigns. Analyze data to make recommendations and course-corrections when needed
Help plan content components for emails for the long term, particularly to help develop dynamic and personalized emails tailored to the individual or household. Help with development of assets for various products, events, and programs messaged throughout the calendar year
Review inbox deliverability, email program health, and sender reputation using select tools such as Inbox Monster, Google & Yahoo Postmaster Tools, Microsoft SNDS, and the like to help maximize the effectiveness of our channels
Help plan, review, and fine-tune customer journeys, personas, and segments. Collaborate with Insights teams to leverage targets and data models to inform content in emails, mobile app, and SMS messaging
Qualification
Required
3-5 years work-related experience
Familiarity with Microsoft Office, email marketing tools such as Adobe Campaign, Campaign Monitor, or similar
Collaborate with CRM analysts for campaign success and ROI measurement
Ability and willingness to learn new platforms, technologies
Preferred
Proficiency in Adobe Photoshop, MS office suite, Adobe Campaign or similar email and/or SMS marketing technology
Company
Six Flags Entertainment Corporation
Six Flags Entertainment Corporation (NYSE: FUN) is North America’s largest regional amusement-resort operator with 26 amusement parks, 15 water parks and 9 resort properties across 16 states in the U.S., Canada and Mexico.
10001+ employees
Funding
Current Stage
Late StageCompany data provided by crunchbase