Rippling · 1 month ago
WiW Sr. Demand Gen Manager
New York, NY
Full-time
Hybrid
Mid, Senior Level
$126K/yr - $210K/yr
5+ years expRippling is a fast-growing startup that provides a unified platform for HR, IT, and Finance. They are seeking a Senior Demand Generation Manager to build and scale the demand engine for a new business line, focusing on optimizing paid search and executing full-funnel demand generation programs.
EmploymentHuman Resources
Responsibilities
Own and scale paid search end-to-end—campaign buildout, optimization, SEM strategy, experimentation, and performance reporting
Execute full-funnel demand generation programs across channels like email, paid social, retargeting, outbound automation, PLG flows, and website experiments
Run rapid, data-driven experiments across messaging, creative, landing pages, and new channels to identify repeatable, scalable growth levers
Analyze channel and funnel performance, surfacing insights and optimization opportunities to improve demo volume, efficiency, and pipeline contribution
Collaborate cross-functionally with Sales, SDRs, PMM, Brand, Web, and BizOps to align targeting, messaging, creative, and GTM execution
Build and operationalize campaign workflows, ensuring high-quality, timely execution across internal teams and external partners
Qualification
Required
5-8+ years of experience in demand generation within B2B SaaS or a fast-paced tech environment
Hands-on expertise in both paid search, including managing Google Ads end-to-end
Bing/SEO experience is a plus
Strong understanding of how paid and organic search work together and have experience working closely with an SEO team to maximize results
Proven ability to run data-driven experiments, analyze performance trends, and turn insights into actionable optimizations
Strong project management and cross-functional collaboration skills—you can quarterback multi-stakeholder campaigns from idea to launch
Comfort operating in a fast-moving, ambiguous 0 1 environment, with a strong bias toward action and iteration
Experience with marketing automation, experimentation frameworks, analytics platforms, and performance marketing tools
Preferred
Experience driving demand across SMB/downmarket audiences
Supporting cross-sell or multi-product GTM motions
Executing PLG-style or lifecycle programs
Company
Rippling
Rippling is a workforce management platform that unifies HR, IT, and finance operations into a single system.
1001-5000 employees
H1B Sponsorship
Rippling has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (42)
2023 (70)
2022 (81)
2021 (33)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
$2.44BKey Investors
CoatueGreenoaksFounders Fund
2025-05-09Series G· $450M
2024-04-22Series F· $200M
2024-04-22Secondary Market· $590M
Leadership Team
Albert Strasheim
Chief Technology Officer
Adil Syed
CFO
Recent News
2026-01-15
FundersClub
2026-01-13
Soma Capital
2026-01-06
Company data provided by crunchbase