OneDigital · 1 month ago
Vice President of Marketing, Employee Benefits
Atlanta, GA
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expOneDigital is a people-focused organization that provides comprehensive employee benefits solutions. The Vice President of Marketing for Employee Benefits will lead the marketing strategy to drive growth and strengthen brand leadership, collaborating with various teams to enhance client experiences and market positioning.
Human ResourcesInsuranceLife InsuranceSmall and Medium Businesses
Responsibilities
Develop and lead the comprehensive marketing strategy for Employee Benefits, with a strong emphasis on brand leadership, market positioning, and industry excellence
Define target markets, audience segmentation, and differentiated value propositions for small to mid-market employers, HR and finance leaders, and executive buyers
Lead integrated GTM plans for new offerings, service innovations, market expansion, and M&A prospect marketing, ensuring alignment with growth leadership and practice priorities
Drive thought leadership that positions OneDigital as an industry authority in employee benefits, cost containment, alternative funding, and emerging market trends
Strengthen OneDigital’s brand authority in the Employee Benefits space through cohesive storytelling, differentiated messaging, and strategic brand activation
Partner with Brand and Field Marketing to ensure brand consistency across all channels and national/regional touchpoints
Lead campaigns that amplify OneDigital’s fierce advocacy, innovation, and commitment to delivering cost-effective, strategic employee benefits solutions
Lead the client expansion and convergence strategy for Employee Benefits, partnering with practice peers (HRC, P&C, Financial Services, PEO, Medicare) and regional field leaders to activate cross-sell, up-sell, and multi-practice growth opportunities
Develop integrated messaging, segmented value propositions, and cross-practice campaign plays that deepen client relationships and expand share of wallet across the OneDigital portfolio
Oversee multi-channel programs that drive lead generation, accelerate the sales pipeline, and improve win rates across the Employee Benefits practice
Implement data-driven marketing strategies using digital, paid media, ABM, and content marketing to optimize ROI and advance marketing maturity
Build and execute targeted cross-sell and client expansion campaigns—aligned to practice collaboration and regional needs—that drive measurable lift in engagement, pipeline creation, and multi-practice revenue growth
Partner with the M&A and business development teams to develop pre-sale marketing programs that initiate conversations with prospective acquisition targets and reinforce OneDigital’s value proposition, culture, and integrated model
Collaborate with Field Marketing and Enablement to deliver content, messaging, and tools that enhance producer effectiveness and support every stage of the pipeline
Use marketing analytics, industry intelligence, and client insights to continuously refine strategies and improve conversions
Lead the Voice of the Customer (VoC) program within Employee Benefits to inform GTM strategy, product alignment, and content development
Partner closely with data teams to translate insights into solution enhancements, service innovation, and go-to-market opportunities
Ensure client and market feedback drive continuous improvement in messaging, thought leadership, and marketing activation
Lead and mentor a high-performing marketing team aligned to Employee Benefits, fostering a culture of clarity, accountability, and high-quality execution
Partner with Field Marketing to ensure seamless execution of national campaigns, regional activation, and producer/consultant support
Oversee budgets, agency partnerships, and resources to maximize efficiency and impact
Use data, reporting, and KPIs to inform decisions and continuously improve performance
Ensure marketing activities comply with industry regulations and internal standards, partnering with Legal and Compliance as needed
Qualification
Required
Visionary leader with a strategic mindset and a strong track record of driving growth through innovative marketing initiatives
Strong brand strategist with the ability to turn a brand vision into powerful campaigns and marketing activation
Exceptional storyteller and communicator who can influence senior stakeholders and galvanize teams
Operationally excellent leader with a bias toward action, execution, and accountability
Data-driven decision maker with strong analytical skills and business acumen
Highly collaborative and skilled at leading cross-functional initiatives across product, sales, client service, M&A, and field marketing
Results-oriented, proactive, and adaptable, with a passion for delivering excellence and making a measurable impact
Preferred
10+ years of progressive marketing leadership experience, ideally within employee benefits, insurance, healthcare, or related B2B services
Proven success in building and executing sophisticated GTM and brand strategies that drive measurable business growth
Experience supporting M&A teams with pre-sale marketing, positioning, outreach storytelling, and value-prop alignment for acquisition targets (not solely post-close integration)
Bachelor's degree required; MBA preferred
Deep familiarity with digital marketing, growth marketing, CRM systems, and analytics platforms (HubSpot, SFMC, etc.)
Strong understanding of employee benefits market trends, funding strategies, and the competitive landscape
Benefits
Health, wellbeing, retirement, and other financial benefits
Paid time off
Overtime pay for non-exempt employees
Robust learning and development programs
Reimbursement of job-related expenses per the company policy
Employee perks and discounts
Company
OneDigital
OneDigital is focused exclusively on employee benefits.
1001-5000 employees
H1B Sponsorship
OneDigital has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (3)
2023 (4)
2022 (2)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
CPP Investments
2025-09-19Secondary Market
2025-09-19Acquired
Leadership Team
Mike Sullivan
Co-Founder & Chief Growth Officer
T
Travis Dommert
SVP, Talent
Recent News
Company data provided by crunchbase