IMPACT · 1 month ago
Junior Website Strategist and Trainer
Cheshire, CT
Full-time
Hybrid
Entry Level
$75K/yr - $85K/yr
1+ years expIMPACT provides digital marketing services to help small to mid-sized businesses implement Endless Customers, inspired by the popular book by Marcus Sheridan. As a Junior Website Strategist and Trainer, you'll collaborate with a team to help businesses successfully implement website strategies, focusing on conversion optimization, UX best practices, and SEO.
AdvertisingCopywritingMarketingSEOSocial Media MarketingVideo
Responsibilities
Support our lead strategists working with up to 20 clients on average across a variety of industries, leading coaching sessions to set sales and marketing priorities that align with their goals
Assist in training clients on how to manage their own websites, ensuring they can confidently make updates and improvements without relying on outside agencies
Support lead website strategists as they coach teams on website optimization skills, including SEO best practices, A/B testing, and analytics-driven decision-making
Assist with strategic website audits to assess UX, navigation, site performance, and content effectiveness
Support clients in website platform management, focusing on HubSpot and WordPress (other CMS experience is a plus)
Implement AI-driven website tools to improve personalization, automation, and customer experience
Work in tandem with IMPACT's internal web design and development team to create cohesive, results-driven website strategies for clients
Qualification
Required
1-2 years of experience in digital marketing, website strategy, content strategy, UX, or related fields
Basic understanding of how websites work (navigation, page structure, user flow, CTAs)
Familiarity with website analytics tools (e.g., Google Analytics, GA4, Search Console)
Experience working with a CMS (WordPress, Webflow, HubSpot, etc.)
Ability to analyze basic website performance metrics and identify trends
Ability to collaborate with designers, developers, and content teams
Strong written and verbal communication skills
Strong Time and Project Management: Highly organized, able to work independently, meet deadlines, and manage multiple projects. Experience with project management systems, with Scrum experience as a plus
Strong attention to detail and comfort managing multiple tasks
Process-Oriented Mindset: Willingness to follow established processes and playbooks with precision, while contributing to the development and refinement of processes
Some experience with AI-powered website tools for personalization, automation, or optimization
Curiosity and willingness to learn new tools and methods
Preferred
Experience creating user journeys, wireframes, page outlines, or content briefs
Understanding of SEO best practices (on-page optimization, keyword research)
Familiarity with UX/UI principles
Comfortable running usability reviews or reviewing heatmaps (Hotjar, FullStory)
Basic HTML/CSS knowledge a plus but not required
Experience with A/B testing tools also a plus
Benefits
Health, vision, and dental coverage
401(k) with company match
Paid time off and a flexible work schedule
Paid parental leave to support your growing family
Company
IMPACT
Learn how to master They Ask You Answer, inbound/content marketing, video, HubSpot, virtual selling, and much more with IMPACT.
51-200 employees
H1B Sponsorship
IMPACT has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9)
2024 (9)
2023 (9)
2022 (3)
2021 (2)
2020 (5)
Funding
Current Stage
Growth StageLeadership Team
Bob Ruffolo
Founder and CEO
T
Tom DiScipio
Managing Partner, VP of Brand
Recent News
Company data provided by crunchbase